Product Marketing Manager, Healthcare

We are seeking a dynamic Healthcare Product Marketing Manager to join our team.  This role is pivotal in shaping the positioning, messaging, and go-to-market strategies for CLEAR Verified, our B2B identity product, with a specific focus on the Healthcare industry.  You will work cross-functionally with our Product, Business Development, and Marketing & Communications teams to drive revenue and enhance our market presence.

What you'll do:

• Develop and refine product positioning and messaging that resonates with our target audiences and differentiates our products in the market
• Partner with our Healthcare team on full go-to-market planning
• Create compelling sales and marketing content to support positioning, garner adoption, and capture revenue
• Conduct market and competitor analysis to inform strategic decisions and product direction
• Support the sales team with the appropriate materials and training to drive successful sales conversations
• Manage product launches and ongoing marketing strategies to ensure alignment with business objectives
• Measure and report on the effectiveness of marketing campaigns and strategies, adjusting as necessary to optimize results

How you'll measure success:

• • Assess the effectiveness of healthcare product launches, sales enablement, and time-to-market execution to drive adoption among key stakeholders, including healthcare providers, payers, and technology partners
  • Track the impact of healthcare-specific messaging by analyzing brand awareness, content engagement, and win/loss performance in competitive deals
  • Leverage industry feedback to refine go-to-market strategies and measure our competitive edge in the healthcare space to ensure alignment with healthcare partner needs and end-user needs
  • Analyze user adoption, feature engagement, and expansion revenue to ensure healthcare organizations maximize the value of our solutions

What you're great at:

• 3-5 years of experience in Product Marketing and 2+ years experience in B2B SaaS
• Previous experience in Healthcare strongly preferred; B2B experience required
• Excellent written and verbal communication skills, including the ability to influence others and to drive clarity and accountability around goals, success criteria, and timelines
• Passion for customers and cross-functional collaboration with direct experience in go-to-market focused roles
• You are a team player, with a collaborative and cooperative work style. You possess time-management and prioritization skills and are excited to roll-up your sleeves
• Work well cross functionally, building strong relationships to effectively partner across the organization to obtain shared success
• Strong project manager with the ability to coordinate efforts across multiple teams and priorities

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. 

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. 

The base salary range for this role is $105,000-$120,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

About CLEAR

Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 27+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

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