Head of Marketing (12-Month Maternity Cover)

Benamic is seeking an experienced marketing leader for a 12-month maternity cover, charged with continuing our Account-Based Marketing (ABM) initiatives, fostering a motivated and high-performing team, and delivering on departmental targets.

Reporting to the CEO. This role is remote with occasional travel to the Kilkenny HQ for meetings.

Responsibilities:

Strategic Leadership & ABM

• Oversee, refine and build on the company’s ABM strategy, ensuring targeted campaigns continue to engage enterprise-level prospects.
• Evaluate and refine existing marketing programmes, identifying opportunities for innovative initiatives that align with company objectives.
• Translate business goals into actionable marketing strategies and measurable outcomes.

Demand & Lead Generation

• Develop and manage multi-channel campaigns (SEO, paid advertising, content marketing, etc.) to generate, nurture, and convert leads.
• Use data-driven insights to optimise campaign performance and maximise ROI.
• Collaborate closely with Sales to ensure alignment of lead-generation efforts with revenue targets and pipelines.

Team Management & Collaboration

• Directly lead a remote marketing team of three (Digital Marketing Executive, Content Marketing Specialist, and Marketing Coordinator), along with a design team of two, based across Ireland and Bulgaria.
• Keep the team motivated, offering guidance, clear objectives, and constructive feedback in a remote setting.
• Foster strong collaboration between marketing, design, and other departments—particularly Sales and Development—to maintain momentum on all ongoing projects.

Ongoing Projects

• Oversee marketing activities for upcoming initiatives, contributing to any Go-to-Market strategies that arise during your tenure.
• Ensure all branding and launch-related tasks are consistent, timely, and aligned with broader departmental goals.
• Maintain momentum on existing campaigns and seamlessly integrate new marketing efforts where needed.

Budgeting & Reporting

• Oversee the marketing budget, allocating resources effectively to meet performance objectives.
• Conduct regular reviews of campaign metrics, presenting insights and recommendations to senior stakeholders.
• Monitor industry trends and competitor activities, proactively adjusting approaches to maintain competitive advantage.

Brand Positioning & Thought Leadership

• Strengthen Benamic’s standing as a leading global promotions partner, with particular emphasis on enterprise markets.
• Ensure marketing and design outputs consistently reflect our brand identity, values, and voice.
• Identify and pursue relevant channels—such as industry events or media opportunities—to raise brand awareness and credibility.

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5–7 years’ experience in marketing, including at least 2–3 years in a senior or leadership capacity.
• Demonstrable success managing ABM or B2B-focused campaigns, ideally within cross-functional and/or remote team environments.
• Experience in multi-channel marketing (e.g., SEO, paid advertising, content) with measurable results.
• SaaS marketing exposure beneficial but not essential

Skills & Competencies

• Proven leadership and team-management abilities, particularly in a distributed or remote setting.
• Strategic thinker with a data-driven mindset—able to pivot quickly in a dynamic environment.
• Strong grasp of digital marketing channels (including SEO), campaign performance analytics, and ROI optimisation.
• Excellent communication, stakeholder management, and organisational skills, capable of aligning teams and resources around shared goals.

At Benamic, we are a community of like-minded individuals committed to excellence in everything we do. We create an innovative, collaborative, and supportive workplace that allows our brilliant people to unleash their potential.

Recognised as a both a Great Place to Work and Deloitte Best Managed Company, we believe that recognition goes much deeper than just financial rewards. Therefore, in addition to a competitive salary, we also offer an exclusive benefits package.