Director, Demand Generation

Company Overview

Cohere Health is a fast-growing clinical intelligence company that’s improving lives at scale by promoting the best patient-specific care options, using cutting-edge AI combined with deep clinical expertise. In only four years our solutions have been adopted by health plans covering over 15 million lives, while our revenues and company size have quadrupled.  That growth combined with capital raises totaling $106M positions us extremely well for continued success. Our awards include: 2023 and 2024 BuiltIn Best Place to Work; Top 5 LinkedIn™ Startup; TripleTree iAward; multiple KLAS Research Points of Light awards, along with recognition on Fierce Healthcare's Fierce 15 and CB Insights' Digital Health 150 lists.

Opportunity overview

Demand generation is a priority to deliver more predictable, sustainable, and long-term customer acquisition by effectively targeting potential customers and nurturing them to help Cohere reach our revenue goals. As such, this role offers a tremendous opportunity for an energetic, experienced, and metric-focused demand generation leader to make an immediate impact. Reporting to the VP of Marketing, you will build and lead our demand generation team, drive demand generation strategy, campaign development and execution, and data analysis and optimization. The work will be fast-paced - requiring creativity, flexibility, curiosity, and grace under pressure.  

Last but not least: People who succeed here are empathetic teammates who are candid, kind, caring, and embody our core values and principles. We believe that diverse, inclusive teams make the most impactful work. Cohere is deeply invested in ensuring that we have a supportive, growth-oriented environment that works for everyone.

What you will do:

• Build and lead our demand generation function and team 
• Define and implement data-driven demand generation strategy aligned with revenue and marketing goals, and with a focus on ROI
• Establish metrics to measure and report on the success of demand generation and lead generation activities and inform optimization
• Lead the development of multi-channel marketing campaigns to reach target audiences, including email, sponsored and promoted content, digital ads, organic, etc.
• Develop lead scoring models to effectively quality leads and implement lead capture strategies across various channels 
• Use account-based marketing, intent and marketing/sales automation to identify prospects, personalize campaigns, and nurture and convert prospects efficiently and effectively
• Ensure smooth marketing automation workflows and handoffs between marketing, sales ops, BDR, and sales
• Build and optimize Cohere’s website 
• Grow web traffic and engage buyers through campaigns and leveraging SEO/SEM
• Innovate, test and optimize strategies and campaigns to maximize performance

• Create paid campaigns on social media platform
• Maintain consistent  and appropriate messaging throughout all platforms
• Use your excellent communication and collaboration skills to work effectively with cross-functional teams including sales, BDR, product marketing, and corporate marketing

What you will bring: 

• 8+ years of proven experience developing and executing enterprise B2B marketing campaigns, with an emphasis on digital techniques, including SEO/SEM, marketing database, email, organic search, and/or advertising campaigns
• 3+ years experience managing marketing staff, funnel and functions
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of marketing automation, website development and analytics, paid ads tools, and marketing analytics tools, systems and workflows (e.g., Hubspot, Salesforce, WordPress, Webflow, Google Analytics, Google Adwords, etc. )
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor’s degree required
• Experience in healthcare technology and selling to payers, preferred

We can’t wait to learn more about you and meet you at Cohere Health!

Equal Opportunity Statement 

Cohere Health is an Equal Opportunity Employer. We are committed to fostering an environment of mutual respect where equal employment opportunities are available to all.  To us, it’s personal.

The salary range for this position is $155,000 to $175,000 annually; as part of a total benefits package which includes health insurance, 401k and bonus. In accordance with state applicable laws, Cohere is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including but not limited to qualifications for the role, experience level, skillset, and internal alignment.

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