Customer and Audience Segmentation Strategist

Who we are: 

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

• Develop and implement Rover’s customer and audience segmentation strategy. Unlock Rover’s ability to target relevant communications to specific customer types across geographies, continually refining the strategy over time
• Align audience segmentation with marketing investments in partnership with cross-functional teams (finance, analytics and and marketing channels)
• Test and implement a framework for appending 3rd party data (Experian, etc.), working with analytics and infrastructure teams to validate impact on conversion and owning the relationship with those vendors
• Develop reporting for audience segments, establishing a framework and KPIs to measure performance towards penetrating each segment
• Work closely with channel owners to establish performance metrics and targets by channel, providing recommendations by audience segment and owning results

• Demonstrated  analytical abilities with experience using at least one data visualization tool and robust capabilities with excel; SQL capabilities are a plus
• Experience using data and metrics to drive improvements across marketing campaigns  
• Understand customer and transaction data to a level that enables the conversion of marketing goals into executable marketing strategies
• 5+ years of relevant professional experience in customer and audience segmentation across marketing channels, understanding those segments; working with a major audience data company (Nielsen, Experien, etc.) is a plus  
• Bachelor's degree in Marketing or STEM field, prior work experience will be taken into consideration
• Demonstrated experience influencing internal and external stakeholders to advance projects
• Experience working across marketing channels, understanding how audiences can move through the paid marketing funnel and across lifecycle marketing
• Demonstrated ability to deliver data backed recommendations on how to strategically improve Marketing Campaigns and who/how to effectively target them to different customer segments
• Work in collaborations with other teams on the setup, QA/QC and deployment of cross platform marketing campaigns
• Demonstrated results and excellence in Project and/or Program Management would be an asset
• Proven ability to thrive in a fast-paced, dynamic environment, with the flexibility to adapt to changing priorities
• Willingness and excitement to learn
• Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus

• Competitive compensation
• 401k
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly 
• Regular team activities performed in-person and virtually

• In the greater Seattle area the first year salary range is $118,476 - $152,686. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees. 
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.