Digital Marketing Executive - job 1 of 2

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

About You

You're a digital marketing expert with hands-on experience in paid media campaigns, social media management, and website optimization. You understand SEO best practices, know how to boost conversion rates, and are comfortable using web analytics platforms.

What You'll Do

• Drive Campaign Success: Work closely with our paid media agency to ensure campaigns hit targets and stay on budget.
• Optimize Websites: Keep our websites running smoothly and fully optimized for SEO.
• Create Engaging Landing Pages: Design tailored landing pages for campaigns and develop A/B tests to increase conversion rates.
• Manage Social Media: Take charge of our social media calendar, collaborating with marketing, content, and sales teams to create and schedule compelling content across all channels.
• Understand Our Audience: Dive deep into the digital behaviors of our Vitafoods & Fi audience through continuous testing and performance analysis.

Your Skills and Experience

• Proven track record in digital marketing campaigns, including Google Ads, LinkedIn, Meta ads, organic social, and SEO
• Familiarity with CMS platforms like Adobe Experience Manager
• Experience with design tools such as Canva or Photoshop
• Proficiency in web analytics platforms like Google Analytics or Adobe Analytics
• Keen eye for analysis and optimization
• Strong communication and presentation skills
• Ability to juggle multiple priorities
• Sharp copywriting skills
• Meticulous attention to detail
• Experience in agency management is a plus

Your Qualities

• Collaborative team player
• Excellent communicator, both in writing and verbally
• Positive, can-do attitude with a passion for learning
• Eager to help colleagues and share knowledge
• Energetic and enthusiastic self-starter
• Open to occasional travel

We're looking for someone (based in UK/The Netherlands) who can bring their unique perspective and experiences to our team. If you're excited about digital marketing and want to make an impact, we'd love to hear from you!

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.  At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.  

See how Informa handles your personal data when you apply for a job here