Account Based Marketing Senior Manager

About Us:

Tired of the same old corporate grind? At Consensus, we’re not just another SaaS company—we're a dynamic team on a mission to change how buyers buy and how sellers sell. Your unique perspective isn’t just welcomed; it’s essential. We empower you to bring your authentic self to work and fuel your passion for innovation.

Our values aren’t just words on a wall—they’re the heartbeat of our culture. We want you to show up, ready to contribute and grow. Embrace the idea that perfection isn’t the goal; it’s about putting your name on something that’s a “version one” and owning the journey.

With our Product Experience Platform, we’re changing the game with tools like product tours, video demos, and product simulations that accelerate deal closures and create engaging buyer experiences. If you’re ready to roll up your sleeves and contribute to a transformative journey in enterprise software, we want you on our team. Want to see Consensus in action for yourself? Check out our demo (in the Consensus platform—meta, right?)

The Team:

Our marketing team is a vibrant mix of creatives and strategists, united by a passion for storytelling that resonates with our buyers. We’re not just filling the pipeline; we’re crafting memorable experiences that leave a lasting impact on our audience. If you're curious, clever, don't take life too seriously, and are ready to shake things up, join us!

About the Role:

We’re looking for a world-class marketer to drive marketing strategies tailored to key accounts. This role partners closely with our content, sales, and CS teams to drive leads and pipeline, enhance brand visibility, and amplify the Consensus message within target accounts and customer segments. The ideal candidate will have a deep understanding of B2B marketing best practice and proven experience engaging key accounts in both new logo acquisition and existing customer expansion.

What You’ll Do:

Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies.

●      Own ABM initiatives start to finish, work cross functionally to ensure alignment and take advantage of efficiencies but also roll up your sleeves and execute on email nurtures, outreach cadences, custom content, etc for target accounts.

●      Collaborate with the sales team and sales leadership to identify key accounts, decision-makers, and critical influencers.

●      Ensure efficient content creation by working with the Content and Buyer Enablement teams to customize marketing content for various platforms, such as email campaigns, webinars, events, and digital advertising.

●      Work with RevOps to build dashboards to monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and using benchmarks and historical data to pivot strategies as needed.

●      Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.

●      Deliver creative compelling messaging and campaigns to target accounts including.

●      Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.

●      Guide Marketing’s use of intent data to ensure the highest and best use of the platform.

●      Comfortable using AI to scale efforts and increase productivity.

What We’re Looking For:

●      5+ years of proven experience in account-based marketing, B2B marketing, or a similar role.

●      Proven track record of creating and executing successful account-based marketing strategies that drive brand awareness, engagement, and pipeline.

●      Experience implementing and running 6Sense or other Account-Based Marketing software.

●      Strong understanding of CRM systems and marketing automation tools.

●      Creative thinker and strategic mindset with the ability to generate innovative ideas and see them through to successful execution.

●      A passion for driving measurable impact, testing and learning and using data to boost performance.

●      Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

●      Passion for staying abreast of industry trends and emerging technologies.

●      You are known as a strong communicator, a joy to work with and you like to have fun (a good sense of humor is a must!)

Join Consensus and enjoy a robust benefits package designed with your well-being in mind:

●      Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.

●      Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.

●      Family First: We offer paid parental leave, so you can prioritize what matters most—your family.

●      Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.

●      Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.

●      Grow with Us: Participate in our professional development program to expand your skills and advance your career.

●      Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.