Search Engine Optimization (SEO) Specialist

We are seeking a dynamic and creative Digital Marketing Executive to join our marketing team. The role involves executing and managing digital marketing campaigns across multiple channels, analyzing performance metrics, and contributing to the growth of our online presence.

Key Responsibilities

1. Campaign Management:
• Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more.
• Monitor and analyze campaign performance to achieve key performance indicators (KPIs).
2. SEO and Website Management:
• Collaborate with the SEO team to improve organic traffic and rankings.
• Manage website content updates, landing page optimization, and A/B testing.
3. Social Media Marketing:
• Create and publish engaging content on social media platforms.
• Develop social media strategies to increase brand awareness and engagement.
4. Content Marketing:
• Collaborate with content creators to produce blogs, videos, infographics, and other assets.
• Optimize content for digital channels and target audience.
5. Email Marketing:
• Design and execute email marketing campaigns to nurture leads and retain customers.
• Analyze email campaign performance and recommend improvements.
6. Analytics & Reporting:
• Track and measure the performance of digital marketing activities using tools like Google Analytics, HubSpot, or similar platforms.
• Prepare detailed reports with actionable insights for improvement.
7. Marketing Strategy:
• Stay up-to-date with digital marketing trends and emerging technologies.
• Research competitors and identify new marketing opportunities.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing or a similar role.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong knowledge of SEO, SEM, and social media marketing.
• Experience with marketing tools like Google Analytics, Mailchimp, HubSpot, or similar.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving skills.

• Preferred Qualifications
• Experience with graphic design tools like Canva, Photoshop, or Illustrator.
• Knowledge of video editing tools and techniques.
• Familiarity with marketing automation tools.
• Understanding of affiliate marketing and influencer collaborations.

• Competitive salary and performance bonuses.
• Professional development opportunities.
• Work in a collaborative and innovative environment.