Marketing Manager (Canada)

About the Role:

We are looking for a dynamic and results-driven Marketing Manager to lead localized marketing efforts for our Canadian operations. This role will collaborate closely with U.S.-based marketing teams to adapt and execute strategic campaigns that engage and grow our Canadian small and medium-sized business (SMB) audience. The ideal candidate will be highly organized, data-driven, and capable of managing multiple projects while ensuring seamless cross-functional coordination.

Key Responsibilities:

Campaign Execution & Localization

• Partner with U.S. marketing teams to tailor campaigns for the Canadian market, ensuring messaging resonates with local audiences.
• Execute multi-channel marketing campaigns, including paid media (SEM & Paid Social), content marketing, SEO, events, and social media.
• Align Canadian initiatives with global brand guidelines while ensuring regional relevance.

Project & Stakeholder Management

• Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners.
• Work with cross-functional teams (e.g.,paid media, creative, and site operations) to align marketing efforts with broader business objectives.
• Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners.

Data-Driven Optimization

• Analyze campaign performance and provide insights to optimize ROI and engagement.
• Track and report on key metrics, identifying areas for improvement and making data-backed recommendations.
• Use customer and market insights to refine strategies and enhance effectiveness.

Brand Growth & Local Presence

• Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR.
• Support local promotional activities and initiatives to drive engagement and awareness.

Marketing Budget & Spend Management

• Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan.
• Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed.

Qualifications:

• 5+ years of marketing experience, preferably in a B2B or SMB-focused environment.
• Strong understanding of the Canadian market and consumer behavior.
• Proven experience in campaign execution across multiple channels (email, digital, PR, I social media, events).
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Experience using project management tools to track progress and ensure alignment with business objectives.
• Analytical mindset with experience in performance tracking and optimization.
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Experience in budget management and financial reporting is a plus.

Why Join Us?

• Opportunity to shape and lead marketing efforts in a growing market.
• Work in a collaborative and innovative environment with cross-functional global teams.
• Competitive salary and benefits package.

If you’re passionate about marketing, thrive in a fast-paced environment, and want to make an impact in the Canadian market, we’d love to hear from you!