Channel Marketing Manager - North America

About Cricut:  
At Cricut, we help people lead creative lives by providing cutting-edge tools and inspiration for DIY projects. Our smart cutting machines, innovative software, and high-quality materials empower creators of all kinds. We’re looking for a Channel Marketing Manager, North America to join our team and help us bring our brand to life across our key retail partners.  

 We seek a driven, energetic, and team-oriented individual who thrives in a fast-paced, cross-functional environment, to join our Channel Marketing team as a Channel Marketing Manager. This role will be instrumental in executing marketing campaigns, supporting product launches, and optimizing in-store and digital retail experiences to drive brand awareness and sales growth in select key retailers. The ideal candidate can multi-task and thrives in a fast-paced, cross-functional environment. This role will take ownership to understand consumer and retailer needs, opportunities, and then develop, execute and analyze performance.   

Key Responsibilities:

• Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omni-channel initiatives  

• Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals  

• Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer  

• Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns.  

• Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making  

• Help partners put in place KPIs to measure marketing activities efficacy  

• Own weekly reporting of retailer sell-through and marketing executions.  

• Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives.  

Desired Skills & Experience

• Bachelor's degree is required (communications or marketing major preferred)  

• 2-5 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry.  

• Keen understanding of consumer products as well as emerging consumer technologies  

• Strong analytical skills and an attention to detail  

• Excellent verbal and written communication skills  

• Self-directed, problem-solver  

• Excellent project management skills  

Who You Are:  

• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.  

• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.  

• A strong communicator and collaborator who can work cross-functionally with internal teams and external partners.  

• A problem-solver who thrives in a fast-paced, evolving environment.  

What to Do Next: 

Please send your resume and a cover letter telling us why no one is more perfect for this position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!