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Director, Organic Social

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a strategic marketing agency with unique access to specialized talent across the globe. Our main function is to provide growth strategy, dedicated team staffing, and profitability consulting to enhance the value of our clients. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, rooted in small, nimble, and dedicated teams – powered by our proprietary MarketingOS.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few.

Please note, we are not actively hiring for this currently. This post serves as a Talent Pool to collect strong applicants for when the next role becomes available.

This is a remote role, and is open to candidates based in the state(s) of, Pennsylvania, New York, or Florida, and must have the right to work within the United States.

We are thrilled to introduce the role of Director of Organic Social, the first of its kind at Darkroom. As the first employee on our Organic Social team, you will be the key ingredient in building out what we believe is the future foundation of all successful growth marketing programs. The role is a mix of player-coach, and in the beginning, it will consist almost entirely of managing organic programs — mainly TikTok and Instagram — for consumer businesses across categories.

Successful candidates will understand the platforms like the back of their hand; contributing multiple times a day to engaging with content. It is mandatory that candidates are actively creating content either personally or part of their current position, and have a demonstrated track record in building a following with high engagement metrics like saves and shares are important in our evaluation.

You will be working on building brands through compelling content, culturally relevant storytelling, and consumer engagement.

Ongoing Responsibilities

  • Strategy & Analytics

    • Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics

    • Comfortable creating and deploying 3-5 videos per brand for TikTok and Instagram Reels

    • Develop social content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences

    • Develop brand analysis and audit frameworks that can be used for new clients

    • Develop trainings and consulting programs that can be used for new hires, client trainings, and other training purposes

    • Develop engagement pods to provide social proof and cross collaboration between brands.

    • Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity

    • Analyze and report on social data and optimize strategy based against business objectives

    • Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences

    • Collaborate closely with internal and external cross-functioning teams for ongoing social support

    • Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape

    • Develop data-driven social media strategies that align with client objectives and industry trends, leveraging insights from analytics tools and platforms.

    • Collaborate with cross-functional teams to integrate organic social media efforts with paid media, content marketing, and overall marketing strategies.

  • Client Management

    • Lead client meetings and presentations, showcasing the value of organic social media in driving business objectives and fostering long-term partnerships..

  • Team Management

    • Recruit, mentor, and lead a talented team of social media professionals, including content creators, community managers, and analysts.

    • Foster a culture of creativity, innovation, and collaboration within the team, ensuring high-quality deliverables and client satisfaction.

Core Competencies

  • In-depth understanding of organic social media strategies, content creation, and audience engagement tactics.

  • Strong leadership and team management skills, with experience in building and leading high-performing teams.

  • Exceptional communication and presentation abilities, capable of articulating strategies, ideas, and performance metrics effectively.

  • Analytical mindset with the ability to derive insights from data and optimize strategies for maximum impact.

  • Proven track record of delivering successful organic social media campaigns and driving growth for clients.

Personal Traits & Habits

  • Mandatory 1 hour on TikTok min per day

  • You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.

  • You are a content creator with a demonstrated history of building followings for brands.

  • Creative thinker with the ability to innovate and develop impactful social media strategies.

  • You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.

  • Excellent problem-solving skills and the ability to adapt to changing client needs and industry trends.

  • Strong interpersonal skills, with the ability to build relationships and collaborate effectively with clients and internal teams.

  • Adaptable and flexible, with a commitment to continuous learning and staying updated on social media best practices.

What it's like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

  • Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek”, and 10 holidays throughout the year to keep you recharged and sharp.

  • Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, SF, New York, Philly, Lisbon,Brasil and Eastern Europe.

  • Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

  • Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements

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CEO of Darkroom
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Lucas DiPietrantonio
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What You Should Know About Director, Organic Social, Darkroom

At Darkroom, we're on the cutting edge of advertising, and we're thrilled about our latest opportunity for a Director of Organic Social. This remote position offers the unique chance to become the vital force behind our organic social media strategy as we aim to build a successful foundation for growth marketing. The ideal candidate will manage the creation and execution of dynamic organic social media programs, primarily focusing on platforms like TikTok and Instagram for our diverse consumer clients. We're looking for someone who understands these platforms inside and out, someone who's not just an observer but an active participant and creator of engaging content. If you have a knack for storytelling, along with the ability to foster community engagement while driving brand visibility, this role is perfect for you. Your responsibilities will range from strategizing and analyzing data to coordinating content creation and community management. You'll not only be leading a talented team but fostering a culture of innovation and creativity. The role demands a blend of analytical skills to measure success and a passion for social media that keeps you abreast of trends. At Darkroom, your work will be pivotal in helping brands grow their presence, and the opportunity to shape your team from the ground up adds an exciting layer to your journey here. Join our vision and help redefine the standards of growth marketing in an environment that values creativity and collaboration, all while enjoying our remote-first culture, unlimited vacation policy, and commitment to your well-being. This is a unique chance to become a key player in a forward-thinking agency.

Frequently Asked Questions (FAQs) for Director, Organic Social Role at Darkroom
What are the responsibilities of the Director of Organic Social at Darkroom?

The Director of Organic Social at Darkroom will oversee the development and execution of organic social media strategies, focusing primarily on platforms like TikTok and Instagram. This role involves coordinating content planning, creating engaging videos, analyzing social performance data, and leading a team to ensure alignment with clients' growth objectives.

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What qualifications are needed for the Director of Organic Social role at Darkroom?

To qualify for the Director of Organic Social position at Darkroom, candidates should have significant experience in organic social media management, proven success in building brand followings, and a deep understanding of analytics tools. Strong leadership skills and a history of creating impactful content are also essential.

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How does the Director of Organic Social contribute to team management at Darkroom?

In the Director of Organic Social position at Darkroom, you will lead and mentor a talented team of social media professionals, fostering a collaborative environment that encourages creativity and innovation. This includes developing training programs for new hires and ensuring the team meets high-quality deliverables.

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What is the expected work culture for the Director of Organic Social at Darkroom?

The work culture for the Director of Organic Social at Darkroom is remote-first, promoting flexibility and a strong sense of community. The agency thrives on collaboration, creativity, and personal growth, ensuring that employees are supported through competitive salaries and generous benefits such as unlimited vacation time.

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What platforms will the Director of Organic Social focus on at Darkroom?

The Director of Organic Social at Darkroom will primarily focus on TikTok and Instagram, creating and managing content specifically tailored to these platforms. The role requires active engagement with current trends on social media to ensure that brand messaging resonates with target audiences.

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Common Interview Questions for Director, Organic Social
Can you describe your experience with organic social media strategies?

When answering this question, showcase specific campaigns you've worked on, focusing on your role in strategy development, content creation, and analysis. Highlight any measurable results achieved, such as increased followings or engagement rates, to demonstrate your ability to drive organic growth.

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How do you stay current with social media trends?

Explain the methods you use to keep up with trends, such as following industry leaders, leveraging analytical tools, or participating in online forums. Emphasize your proactive approach in adapting strategies to incorporate new trends that can benefit your clients.

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What do you believe is key to building a strong following on social platforms?

Discuss the importance of authentic and valuable content that resonates with the audience. Mention techniques such as leveraging user-generated content, engaging with followers, and consistent brand messaging as vital components in attracting and retaining followers.

Join Rise to see the full answer
How would you approach community management for a new brand?

Share your strategy for community management, which might include understanding the brand's voice, engaging proactively with followers, managing comments, and creating a feedback loop for better audience understanding. Highlight the importance of being responsive and fostering a sense of community among brand followers.

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Describe a successful organic social media campaign you've led.

Provide specific details about a campaign, including the goals, strategies, and metrics for success. Discuss how you measured engagement and growth, any challenges faced, and how you refined the campaign based on performance data.

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What tools do you prefer for analyzing social media performance?

Mention various tools you have experience using, such as Hootsuite, Sprout Social, or Google Analytics, and explain how you use them strategically to measure and optimize campaigns to meet client objectives.

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How do you ensure alignment between organic social media and overall marketing strategies?

Talk about your experience working with cross-functional teams, and emphasize the significance of communication and collaboration in integrating organic social strategies with broader marketing efforts to achieve cohesive brand messaging.

Join Rise to see the full answer
What is your process for content creation and ideation?

Outline your content creation process, discussing how you brainstorm ideas, involve team members, and utilize feedback for improvement. Mention any specific frameworks you use to ensure content aligns with client goals and audience interests.

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How would you handle negative feedback on social media?

Discuss your approach to managing negative feedback, emphasizing the importance of prompt and professional responses. Talk about how you view negative feedback as an opportunity for engagement and improvement, providing real examples if possible.

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What do you think sets a great organic social media strategy apart?

Highlight elements that make a strategy stand out, like a strong understanding of the target audience, creative content ideas that drive engagement, and the ability to adapt quickly based on performance data. Stress the importance of authenticity and storytelling in connecting with audiences.

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We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people.

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Full-time, remote
DATE POSTED
January 28, 2025

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