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Demand Generation Manager - Remote Mexico

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands.

As we continue to expand, we’re seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values your expertise and creativity, we’d love to hear from you!

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than five accounts and be directly responsible for their performance marketing. 

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

  • Own the success of SMB clients, across channels

  • Handle client relationships with poise, confidence, and empathy

  • Project manage and organize your accounts

  • Build relationships with your point of contacts

  • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

  • Strong SaaS background preferred

  • Skilled at having a large impact in a very specific role

  • Creative spark for marketing + deep passion for getting results

What You Offer

  • 2+ years of experience in agency-side marketing

  • 2+ years of experience in performance marketing

  • Brilliant strategist and a truly T-shaped marketer

  • World-class project manager who knows how to get things done on time and below cost

  • Availability to travel

What We Offer

  • 🏡   No employee at Directive Mexico makes less than the living wage of $2,500 MXN per month 

  • Benefits to Support the Whole Person:

    • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

    • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

    • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

For roles located in Mexico, you will have the ability to work hybrid from our office in Mexico City. 

As a remote-first company we primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

For global locations, you must have established and current work authorization and permanently reside in that country.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-JA1

Average salary estimate

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$15000K
$30000K

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What You Should Know About Demand Generation Manager - Remote Mexico, Directive Consulting

At Directive Consulting, a leading performance marketing agency specializing in SaaS and Tech companies, we're excited to announce an opening for a Demand Generation Manager in Remote Mexico! We pride ourselves on our unique Customer Generation methodology, which emphasizes generating SQLs and Customers over traditional leads. In this dynamic role, you will oversee a select group of five SMB accounts, ensuring their performance marketing needs are met and their success is amplified. We’re on the lookout for a T-Shaped Marketer with a strong understanding of Paid Media, SEO, and CRO, particularly within the tech arena. You'll not only implement strategies but also interface with clients, pitching creative ideas and optimizing results. Your ability to manage projects, communicate effectively, and navigate through the fast-paced marketing landscape is essential. If you're passionate about driving meaningful results for innovative brands and want to grow with a forward-thinking team, Directive is the place for you. Join us to help reshape the digital marketing landscape for SaaS companies, thrive in an inspiring environment, and benefit from our People First culture that values diversity and well-being. Ready to jump in and make a measurable impact? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Demand Generation Manager - Remote Mexico Role at Directive Consulting
What are the responsibilities of the Demand Generation Manager at Directive Consulting?

As a Demand Generation Manager at Directive Consulting, you will be responsible for owning the success of your assigned SMB clients across various marketing channels. This includes developing and executing performance-based strategies, engaging with clients to build relationships, and managing the execution of marketing campaigns. You will also interface with clients to pitch innovative strategies aimed at achieving their SQL targets, ensuring they receive exceptional value and results.

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What qualifications do I need to apply for the Demand Generation Manager role at Directive Consulting?

To be considered for the Demand Generation Manager position at Directive Consulting, you should possess a minimum of 2 years of agency-side marketing experience that includes performance marketing. Moreover, having a strong grasp of SaaS marketing and experience with Paid Media, SEO, and CRO will give you a significant advantage. Excellent project management skills and an ability to communicate effectively with clients are also essential.

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How does Directive Consulting support the work-life balance of Demand Generation Managers?

Directive Consulting is committed to supporting its employees' well-being by offering unlimited PTO, paid parental leave, and unique annual events like a trip to Newport Beach, CA. They prioritize a healthy work-life balance, allowing you to manage your time effectively while working as a Demand Generation Manager, ensuring that both your professional and personal life are well balanced.

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What skills are essential for a successful Demand Generation Manager at Directive Consulting?

For a successful Demand Generation Manager at Directive Consulting, it is crucial to have a strong background in digital marketing with a focus on metrics-driven performance. Being a T-Shaped Marketer is essential, which includes deep expertise in specific areas (such as Paid Media, SEO, and CRO) while maintaining a breadth of knowledge across other marketing disciplines. Project management, creativity, and strong communication abilities will also be critical to effectively manage client relationships and drive successful outcomes.

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What work environment should I expect as a Demand Generation Manager at Directive Consulting?

As a Demand Generation Manager at Directive Consulting, you will have the flexibility of working in a remote-first environment from Mexico City. You will primarily collaborate with colleagues via virtual meetings and communication tools. An expectation of remaining stationary for extended periods while using a laptop and reliable internet access is necessary for successful job performance.

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Common Interview Questions for Demand Generation Manager - Remote Mexico
How do you approach creating a demand generation strategy?

When creating a demand generation strategy as a Demand Generation Manager at Directive Consulting, I begin by conducting thorough market research to understand target audiences and their needs. I use data analytics to identify potential opportunities and then develop a multi-channel approach, leveraging Paid Media, SEO, and CRO to create cohesive and effective campaigns. Effective communication with stakeholders plays a fundamental role in aligning our goals and executing on marketing strategy.

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Can you provide an example of a successful campaign you managed?

Absolutely! In my previous role, I successfully managed a campaign that increased qualified leads by 40% in just three months. This involved detailed competitor analysis and A/B testing of ad creatives. I nurtured relationships with clients and presented data-driven insights, which allowed us to pivot our strategy quickly to achieve optimal performance while exceeding client expectations.

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How do you measure the success of your demand generation efforts?

In my experience as a Demand Generation Manager, measuring success goes beyond traditional metrics. I employ a combination of quantitative data, such as SQL growth and customer acquisition costs, alongside qualitative insights from customer feedback. This dual approach allows for a comprehensive understanding of campaign effectiveness, informing future strategies and adjustments.

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What tools do you use for performance marketing?

I utilize a variety of tools for performance marketing, including Google Analytics for tracking website traffic and conversions, SEMrush for SEO insights, and HubSpot for managing customer relationships. I also use PPC platforms like Google Ads and Facebook Ads to execute targeted ad campaigns. This toolkit helps me monitor performance and make data-driven adjustments efficiently.

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How do you handle client feedback or criticism?

Handling client feedback with poise is critical for a Demand Generation Manager. I approach feedback as a constructive opportunity for growth. I listen attentively, ask clarifying questions to understand their perspective, and then promptly address the concerns raised. My aim is to ensure clients feel heard and valued, while also showcasing my commitment to their success.

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How do you stay updated on industry trends in digital marketing?

I stay updated on industry trends by subscribing to leading marketing publications, participating in webinars, and being active on professional networking sites like LinkedIn. I also enjoy attending marketing conferences and connecting with industry peers. Continuous learning is vital in the rapidly evolving digital landscape, ensuring my strategies remain innovative and effective.

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Describe how you prioritize tasks in a project.

Prioritizing tasks involves understanding project deadlines, client objectives, and the overall impact of each task. I usually break down projects into smaller components and rank them by their importance and deadlines, focusing on critical milestones first. Using project management tools, I can visualize progress and adjust priorities as necessary, keeping the project on track.

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What do you think is the biggest challenge in demand generation?

One of the biggest challenges in demand generation is the ability to adapt strategies quickly based on data insights. Markets change rapidly, and understanding how to pivot effectively while maintaining campaign momentum is crucial. I believe it’s essential to maintain agility and stay current with both industry trends and consumer behavior.

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How do you build relationships with your clients?

Building strong client relationships is paramount. I do this by engaging in open and honest communication from the start, setting clear expectations, and being proactive about providing updates on campaign performance. I also prioritize regular check-ins to understand their evolving needs and offer tailored strategies that align with their goals, fostering trust and long-term partnerships.

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What has been your most rewarding experience in demand generation?

One of the most rewarding experiences was a campaign where we successfully helped a client triple their customer base in six months. Seeing the measurable impact of our strategies and knowing we contributed significantly to their growth was truly fulfilling. It reinforced my passion for performance marketing and the importance of delivering results that matter to our clients.

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Directive is the leading B2B and enterprise search marketing agency and works with companies to scale their business by providing a suite of digital solutions. Directive is a leader in SEO, PPC, content marketing, and social media and driven by po...

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Full-time, hybrid
DATE POSTED
January 28, 2025

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