Marketing Manager - job 1 of 2

Job Title: Marketing Manager

Industry Focus: Pharmaceuticals, Medical Food, Supplements, or Skin Care/Cosmetics

Job Summary:

We are seeking an experienced and innovative Marketing Manager to lead the marketing efforts for our organization in the pharmaceuticals, medical food, supplements, or skin care and cosmetics industry. The ideal candidate has a proven track record in developing and executing successful marketing strategies tailored to health and wellness-focused products. This role demands creativity, strategic thinking, and industry expertise to drive brand growth and customer engagement.

Key Responsibilities:

Develop and implement comprehensive marketing plans and campaigns aligned with the company’s business objectives and product positioning.

Strengthen brand presence and consistency across all channels, ensuring compliance with industry regulations and standards.

Conduct competitive analysis, consumer insights research, and market trend assessments to identify opportunities for growth.

Oversee the development, execution, and performance tracking of multi-channel marketing campaigns, including digital, social media, content marketing, and traditional advertising.

Plan and execute successful product launches, collaborating with cross-functional teams such as R&D, Sales, and Regulatory to meet market demand.

Partner with sales teams to develop sales enablement materials, such as brochures, presentations, and product sheets.

Measure and analyze marketing program effectiveness, including ROI metrics, and provide recommendations for optimization.

Manage and mentor the marketing team to foster creativity, productivity, and professional growth.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.

Minimum of 5 years of marketing experience, with at least 3 years in pharmaceuticals, medical food, supplements, or skin care and cosmetics.

Experience working within regulated industries and familiarity with FDA guidelines or similar.

Strong project management and organizational skills.

Excellent written and verbal communication.

Proficiency in digital marketing tools, CRM systems, and analytics platforms.

Creative mindset with a data-driven approach to problem-solving.

Experience in direct-to-consumer (DTC) and business-to-business (B2B) marketing is a plus.

Prior success in managing product launches or building brand awareness campaigns is preferred.

What We Offer:

Competitive salary and benefits package.

A dynamic, collaborative work environment.

Opportunities for career advancement and skill development.