Director of Lifecycle Marketing

Talkiatry is seeking a strategic and data-driven Director of Lifecycle Marketing to lead our patient lifecycle marketing strategy and execution. You’ll play a pivotal role in enhancing the patient experience, driving new patient acquisition, and fostering education around mental health care. Reporting directly to the VP, Growth Marketing, you will oversee a team of lifecycle marketers while collaborating cross-functionally to help us increase access to high-quality mental health care. The

ideal candidate is an experienced leader with a proven track record in lifecycle marketing for high-growth consumer brands, coupled with a passion for making an impact in mental healthcare.

About Talkiatry:

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

• Develop and execute lifecycle marketing strategies to acquire new patients, improve appointment attendance, and deliver educational content on mental health and psychiatry
• Lead, mentor, and inspire a team of lifecycle marketing while collaborating with cross-functional partners across Marketing Ops, Data, Product, Creative, and more
• Elevate lifecycle marketing efforts through proactive testing roadmaps, enhanced automation, active management of deliverability, and full utilization of our Iterable suite
• Regularly analyze and report on program performance to stakeholders, sharing actionable insights to refine strategies and drive results
• Ensure all lifecycle marketing initiatives comply with HIPAA regulations and prioritize patient privacy

• Bachelor’s degree or relevant experience
• 7+ years of hands-on experience in consumer lifecycle marketing, email and SMS, with a history of accelerating business growth
• 3+ years of team management experience, combining stragegic leadership with a player-coach mentality
• Deep experience in Iterable and a solid understanding of lifecycle marketing tools, systems, and emerging trends
• Strong analytical skills, with deep experience in A/B testing and a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughtspot, Mode, Tableau) and the ability to use data from a variety of sources to inform strategic decisions
• Outstanding communication, collaboration, and team-building skills
• Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment
• Passion for driving meaningful growth that increases access to mental healthcare
• Bonus points if you have experience in healthcare or highly regulated industries, with an understanding of privacy regulations and patient data protection and/or growth-stage startup experience 

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.

At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.