Social Media Content Creator

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of September 30, 2024, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.7 million rentable square feet of retail space and 732 residential units.  More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

POSITION SUMMARY

Empire State Realty Trust (ESRT) is seeking a part-time Social Media Content Creator to assist in the strategic vision and execution of the cutting-edge social media program and digital marketing initiatives for the Empire State Building and Empire State Realty Trust. The ideal candidate is an innovative and creative thinker, who is constantly in-the-know when it comes to social video trends on platforms like TikTok and Instagram and able to quickly conceptualize, shoot and edit content. 

This role will support the Marketing Team at ESRT, a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.

• Must be based in NYC and able to work part-time, in person
• Develop snackable visual content, short-form social videos, memes, GIF’s and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
• Strategically and quickly shoot, create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
• Be up-to-date on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
• Be the face of Empire State Building on TikTok to promote and highlight trending/relevant topics for brand awareness and sales conversion
• Identify thumb-stopping, brand and audience building opportunities for content
• Pitch weekly video and content ideas to Social Media Manager
• Contribute creatively and deliver projects on a deadline
• Proficient in Adobe CC (Photoshop, Premiere, Illustrator), FinalCut Pro and other video/photo editing platforms
• Have a deep understanding of social media and audience engagement
• Additional responsibilities as directed

• Experience of content creation (video, editing, photography, etc.)
• Portfolio or website of relevant work examples
• Detail-oriented and results-driven with the ability to work in a fast-paced environment.
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok is required; knowledge of WeChat, and Weibo is a plus. 
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel 

• A Sophomore enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred. 

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

• At ESRT, like our tenants, our employees come from everywhere. We foster a richly diverse work environment that captures top talent and cultivates the best ideas. By focusing on inclusion and celebrating our differences, we create even greater value — in business practices, relationships, and employee engagement. As an Equal Opportunity Employer, we are committed to maintaining a diverse, inclusive and equitable work environment where our employees can thrive. In addition, ESRT employees embody our Company Culture & Success Factors:
• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, and embrace and contribute to a culture of diversity and inclusion
• Positive – you possess a service-oriented attitude with excellent follow through 

• Networking opportunities to get to know fellow interns and key leaders throughout ESRT
• An individual project to be presented to executive leadership
• Company sponsored lunches with leadership and outings
• Tour of the Empire State Building Observatory
• Summer Friday Early Release

ESRT is an affirmative action and equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Accommodations are available for applicants with disabilities