Digital Marketing Specialist

Eurofins Scientific through its subsidiaries is a world leader in food, environment, pharmaceutical and cosmetic product testing, discovery pharmacology, forensics, advanced material sciences, and in agroscience Contract Research services. It is also one of the global independent market leaders in genomics and in the support of clinical studies, as well as in BioPharma Contract Development and Manufacturing. In addition, Eurofins is one of the key emerging players in specialty esoteric and molecular clinical diagnostic testing in Europe and the USA. With ca. 62,000 staff across a network of over 1,000 independent companies in 62 countries and operating over 900 laboratories, Eurofins offers a portfolio of over 200,000 analytical methods for evaluating the safety, identity, composition, authenticity, origin and purity of biological substances and products, as well as for innovative clinical diagnostics. The objective of Eurofins companies is to provide their customers with high-quality services, accurate results on time and expert advice by their highly qualified staff.

Comprehensive services and unmatched expertise

Eurofins believes it is also a worldwide scientific leader in most of its fields of activity. Through research and development and acquisitions, the Group draws on the latest developments in the field of biotechnology and analytical chemistry to offer its clients unique analytical solutions and the most comprehensive range of testing methods.

A commitment to top quality

The Eurofins Group is committed to provide the highest quality services, accurate results in time and expert advice by its highly qualified staff. The reliability and accuracy of its data help customers make adequate decisions and meet their increasingly stringent quality and safety standards and the expanding demands of regulatory authorities around the world.

Permanent innovation and support by the market leader

Few testing laboratories can combine the level of expertise, technological leadership, attention to quality and customer service that have made Eurofins the global leader in many of the fields where it is active. Large investments in innovation, technology, IT and logistics and very large sample volumes ensure that customers enjoy high standards of quality at reasonable prices.

Eurofins started to provide the services in Vietnam since 2015. Our main services includes Food and Feed Testing, Consumer Product Testing, Environment Services, Agricultural sciences, Inspection and Audit, Certification, DNA testing, Genetic testing before prenancy, Covid test, HPV test, Decoding gen, etc. Current legal entities in Vietnam:

• Eurofins Sac Ky Hai Dang
• Eurofins Consumer Product Testing
• Eurofins Assurance
• Eurofins MTS
• Eurofins Gentis
• Eurofins ETM

Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking a Digital Marketing Specialist to lead and elevate the Eurofins brand presence on a global scale.

Reporting to the VP of Global Marketing, located in Singapore, the Digital Marketing Specialist will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong leadership and influencing skills, and the ability to collaborate across diverse teams to achieve common objectives.

Key responsibilities:

Strategic Planning:

• Develop and execute B2B growth strategies aligned with business goals.
• Conduct market research to inform targeted B2B marketing approaches.
• Identify trends and customer behaviors in the B2B landscape for strategic insights.
• Collaborate with the product team to align marketing strategies with product launches and updates.

Campaign Execution:

• Drive brand awareness while working to acquire and retain customers. Experimenting with various digital tactics to move prospects through the marketing funnel and optimizing campaigns based on their performance.
• Responsible for multi-channel, digital marketing engagement and lead generation campaigns that connect content assets and marketing tactics, including PR, partnerhip marketing, events, email, social media, paid media, SEO, SEM, remarketing, video, progressive profiling, and website/landing page personalization that support business goals for the country/ business.
• Develop and refine Ideal Customer Profile (ICP) and personas to guide targeted messaging.
• Optimize conversion funnel, user experience, and SEO strategies for maximum ROI.
• Incorporate a differentiation strategy into the messaging to set the brand apart.
• Collaborate closely with the product team to understand and highlight key product features and benefits.
• Create compelling landing pages and marketing collateral, emphasizing the unique value propositions of the product.
• Implement B2B-specific retention strategies via email marketing, personalized experiences, and marketing automation.
• Foster experimentation and innovation in campaigns through A/B testing.
• Execute outbound B2B marketing campaigns for broader reach and visibility, integrating B2B product messaging.

Analytics and Collaboration:

• Utilize data for analytics-driven decision making.
• Collaborate with cross-functional teams (product, sales, and customer support) both global and local for cohesive B2B messaging and a unified customer experience.
• Manage and optimize marketing budgets to ensure efficient allocation of resources. Monitor and report on spending, making adjustments as needed.
• Generate regular reports on the performance, providing insights and recommendations for improvement.
• Communicate key metrics and progress to stakeholders within the organization.
• Stay informed about industry trends and best practices, particularly those related to product marketing.

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in product and growth marketing, with a track record of successful campaigns that drive both brand and product awareness.
• Proficiency in analytics tools, marketing automation, and advertising platforms, with a focus on leveraging data for both product and growth strategies.
• Strong analytical and strategic thinking, and problem-solving skills, particularly in the context of product positioning and growth initiatives.
• Excellent communication and collaboration skills.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Familiarity with the latest trends in marketing, digital media, and consumer behavior.
• Ability to thrive in a fast-paced, dynamic environment.

• Working time: hybrid
• Allowances: Lunch
• Full salary and mandatory insurance from probation
• Health insurance added for self 
• 13-month bonus
• Performance bonus: subject to performance
• Voucher on birthday, wedding and other special occasions
• Leaves: 14-16 annual leaves and 01 birthday leave