Director of Marketing - US

The Role

We are seeking a strategic and results-driven Director of Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. You would start as an individual contributor developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. Over time, you will have an opportunity to build and directly manage a team, expanding your impact and scaling regional marketing efforts.

This role requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.

What will you be doing?

• Strategic Planning & Execution:
  • Develop and execute the North America field marketing strategy aligned with marketing and sales objectives.
  • Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
  • Forecast and track pipeline performance against quarterly and annual goals.
  • Identify opportunities to optimize budget allocation and maximize ROI.
  • Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Campaign Management & Execution:
  • Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
  • Collaborate with the integrated marketing team to localize global content strategies.
  • Plan and execute high-impact industry events, conferences, and customer-focused experiences.
  • Work with the growth marketing team on targeted, conversion-focused campaigns.
  • Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives, optimizing resource allocation across industries and segments.
  • Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Sales Alignment & Collaboration:
  • Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
  • Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
  • Collaborate with sales and partner managers to target key accounts and accelerate deals.
  • Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
  • Partner with North America sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities into a cohesive go-to-market motion.
  • Maintain pipeline accountability by partnering with sales teams to track, analyze, and optimize performance against shared objectives, ensuring marketing contributes significantly to revenue growth.
• Data & Analytics:
  • Partner with analytics and revenue operations teams to optimise performance and ROI analysis.
  • Use data-driven insights to inform decisions and adapt strategies in real-time.
  • Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-sourced and influenced pipeline, recalibrating strategies to achieve short- and long-term business goals.
  • Leverage data-driven insights to inform decisions and adapt strategies in real-time to optimize outcomes in North America’s dynamic and highly competitive markets.
• Leadership & Team Management:
  • Build a high-performing marketing team, fostering a culture of collaboration and accountability.
  • Build and nurture a high-performing, inclusive team culture that thrives on collaboration, innovation, and execution.
  • Drive continuous learning and professional development opportunities for team members, ensuring skills remain aligned with industry trends and business needs.

What You Need to Succeed

• Experience & Expertise:
  • 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
  • Proven track record of developing and executing successful field marketing strategies in North America.
  • Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
  • Experience building, leading and developing teams including direct and dotted line reports
  • Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
• Skills & Traits:
  • Strategic thinker with the ability to translate vision into actionable plans.
  • Exceptional leadership and team management skills.
  • Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
  • Analytical mindset with a passion for metrics and data-driven decision-making.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Self-motivation and proactive problem-solving skills.
  • Strong sense of pipeline accountability and alignment with sales teams.

What do we offer?

• 💰 Competitive compensation, including equity in TravelPerk
• 🌴 Generous vacation days so you can rest and recharge
• 💊 Comprehensive benefit plans covering medical, dental, vision, life, and disability with coverage from your start date
• 💼 Financial benefits like 401k or Roth with company matching, and HSA or FSA plan
• 💪 Subscription to Wellhub, the gym benefit
• 👶 Family services that include adoption benefits and paid parental leave from 12 to 16 weeks
• 🏢 Global presence and hybrid working style
• 🥳 Unforgettable TravelPerk events, including travel to one of our hubs
• 📚 Learning and professional development opportunities
• 💙 A mental health support tool with access to therapists year round
• 📈 Exponential growth opportunities
• 🫶 16 paid hours per year to volunteer for a cause of your choice
• 🌎 "Work from anywhere" allowance of 20 working days per year

Compensation:

Compensation for this role comprises of a base salary and stock options, with the base salary for Boston-based candidates anticipated to be between $166,000 - $195,000. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.