Campaign Manager

Are you ready to shape and execute demand generation strategies for a critical line of business in the asset management sector? This is your chance to make a significant impact and drive revenue growth through innovative marketing campaigns.

As a Campaign Manager for Asset Management, you will have the opportunity to develop and implement comprehensive campaigns that generate leads, nurture prospects, and increase brand visibility within the wealth management & distribution sector. You will work closely with a diverse team of experts, leveraging marketing technologies and data-driven insights to achieve our revenue goals.

Your key responsibilities as a Campaign Manager will include:

• Collaborating with the marketing and sales teams to define and execute demand generation strategies aligned with objectives supporting our Asset Management line of business.
• Developing a deep understanding of target audiences, market segments, and ‘white space’ to create and execute effective growth strategies.
• Creating and managing end-to-end, integrated campaigns across various channels, including digital marketing, email marketing, content marketing, webinars, and events.
• Overseeing the development of compelling marketing content, landing pages, and calls-to-action that resonate with our audience.
• Driving the creation and optimization of lead generation and lead nurture programs to capture and convert prospects into qualified leads.
• Using data-driven insights to refine demand generation strategies, including target audience segmentation, content effectiveness, and campaign optimization.

You will need the following experience and skills to join us as a Campaign Manager:

• You must have a proven track record of successfully designing and executing B2B demand generation strategies within the software, technology, or financial services sector.
• You will have demonstrated success using digital marketing (SEO, SEM, paid social/display, website optimization) and integrated campaigns to grow a marketing-generated pipeline.
• You should have good data analysis skills, with the ability to derive actionable insights from marketing metrics and KPIs.
• You need a strong understanding of marketing automation platforms, CRM systems, and digital marketing tools. We use Google Analytics, HubSpot, Salesforce, Demandbase, Semrush, etc.
  

FE fundinfo is a leading investment management technology and data company connecting asset managers to distributors in the UK, Europe, and Asia Pacific. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

At FE fundinfo, we foster a collaborative and innovative team culture that encourages creativity and continuous improvement. We offer flexible hours, hybrid work options, team events, and learning opportunities to support your professional growth.

Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.
  

Apply now and we'll aim to get back to you with feedback within 5 working days.