Marketing & Communication Specialist - Shanghai

fifty-five is a new kind of data company that helps brands transform with data and AI to improve their marketing operations through a combination of specialized consultancy and technology services. As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience.

55 is powered by over 400 digital experts. Consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide digital marketing consultancy and technical support to our clients, across all industries, all around the globe.

As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world.

Headquartered in Paris, we operate across 3 continents from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York. fifty-five attaches particular importance to the well-being of its employees, which enabled it to be included in the Best Workplaces France ranking in 2018.

Job description

In a context of growth - geographical expansion, new offers launched, internal and/or external growth - you will join the marketing team whose mission is to raise and grow 55’s brand awareness. Your role will be to adapt the marketing and PR strategy to the local context, and to conduct all marketing and PR activities in the APAC region in order to help 55 emerge as a major, premium partner for brands willing to excel in the digital age. Your actions will target a variety of groups including prospects, customers, journalists and influencers, candidates, employees and competitors.

You will work closely with the APAC Marketing Lead and the Marketing team based in Paris to whom you will report. You will also be in charge of ensuring a smooth communication and efficient collaboration with the Paris-based marketing team.

PR & communication:

• Manage 55’s digital presence on local (as well as China-specific) platforms (paid and owned): WeChat, Baidu, corporate website. Identify new communications channels if relevant.
• Build and execute the PR action plan, taking into account the major events that relate to our business, and investigate on potential PR partnerships
• Produce PR material: prepare press releases, articles, newsletters, etc. Coordinate the translation of existing marketing material into Mandarin.
• Identify reference industry awards and competitions, and prepare applications.
• Coordinate content production and publication on our blog, and help grow its audience and provide feedback to improve the platform.

Event organisation:

• Identify industry events in the marketing and tech scene, where 55 could get involved as a speaker and/or a sponsor ; coordinate speaking opportunities.
• Organise events and webinars to support sales and grow brand awareness among prospects and clients. Monitor and follow up on related leads.
• Help the teams build lasting relationships with existing customers (dedicated content or trainings, client gifts etc.)

Branding & positioning:

• localize or produce marketing material to present 55 and our offers, such as case studies, client stories, studies, white papers, videos, and other relevant forms of sales material.
• Keep abreast of the industry and competitors’ news - data marketing, brandtech, analytics, digital transformation, machine learning & artificial intelligence, digital advertising….
• Participate in the local adaptation of the graphic identity of the 55 brand if needed. Find and manage partners to produce communication assets in accordance with this identity.

Requirements:

• You are curious, autonomous, versatile, and willing to learn (a lot!).
• You like to do different things not only with your brain, but also with your hands, and you not afraid of getting your hands dirty. You are well organised and comfortable with dealing with multiple projects at the same time.
• You are deeply interested in learning how the digital and advertising industry works.
• Analytical, rigorous detail-oriented and creative. You have a real knack for communicating, you love to play with the nuances of words and writing in general, you always pay attention to the smallest details. You also have a graphic eye for symmetry and harmony.

Education and experience：

• University Bachelor or Master’s degree (Business, Digital, Literature, Languages, Journalism, Arts, etc.) or self-taught  with valuable experience relevant for the position
• 2-3 years experience in either Marketing, communication and/or branding, B2C or B2B
• Digital and creative industry or start-up with a strong digital culture

Skills and competencies：

• Fluent in Mandarin and English - both written and oral. French is a plus.
• Excellent writing and copywriting skills - context analysis, synthesis, etc.
• Event organisation
• Experience with webanalytics (Google Analytics), Baidu SEA, social advertising, community management, design (Canva) and CRM software (Hubspot).

Benefits

• Opportunity to work with our global consulting and engineering teams to engage our clients from diverse industries around the world
• 20 days Annual Leave
• Extra medical coverage
• Work remotely (Maximum 2 days a week Work From Home policy)
• Regular team activities including TGIF, team lunch and Off-site!
• A multicultural environment with employees from over 20 countries
• Values centered on excellence, caring and sharing
• Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
• Particular importance given to work-life balance and the right to disconnect

The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by fifty-fivers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.