Director of Marketing

Who we are:

Financeit is a point-of-sale financing provider serving some of the largest home improvement and retail organizations in Canada.

Our platform helps businesses close more sales by offering customers affordable monthly payment options for their next big home improvement, vehicle or retail purchase.

We are small enough that you can make an impact within the company and large enough to make an impact in the market.

Financeit is a company where collaboration, inclusivity, fairness, and respect aren’t just ideas that get talked about, but are part of who we are. If such a workplace intrigues you, we hope you’ll join us.

About the role:

We’re looking for an experienced, well-versed marketer to provide direction and execution within our marketing team. Reporting to the VP, the Director of Marketing will be responsible for supporting and enforcing the goals and activities of the Marketing department both within the team and cross-functionally. The Director will develop and manage successful execution of global marketing and communications strategies to support department goals for acquisition and retention.

The ideal candidate will be experienced in all marketing channels with strengths in building innovative, integrated campaigns, lead nurturing, traditional and digital marketing, and a deep understanding of how to use data to acquire and engage businesses, working with marketing automation platforms and analytics. The Director of Marketing will also have the ability to expand Financeit’s growing personal product portfolio. You will be receptive to growth and change whilst demonstrating expertise, professionalism, and passion for marketing within a dynamic culture.

What you'll do:

• Contribute to the overall strategic direction of the department including setting annual objectives, budgeting, and marketing planning.
• Support the VP to grow and manage the daily activities of the marketing and in-house creative team.
• Conceptualize, direct, and execute integrated strategic marketing plans for acquisition and growth campaigns, engagement and retention programs, product launches, digital marketing, distributor/partnership marketing, brand, and customer communications.
• Create and develop innovative multi-channel lead generation activities (SEO, SEM, Social, Direct Mail, Print Ads, etc.), conversion and nurture programs and marketing campaigns that provide measurable improvement for top-line growth and deliver a solid pipeline.
• Develop market and customer insights to inform our customer experience strategies and product planning.
• Lead the event strategy including the dealer incentive trip program, rewarding top performance dealers.
• Drive market research and define the ideal target customers across multiple sales verticals in support of corporate revenue and growth objectives.
• Actively solicit input from key internal stakeholders regarding new demand generation and campaign plan requirements. Partner with internal teams to create compelling content and offerings mapped to customer profiles.
• Ensure Sales has all required tools to drive pipeline to close. Build point-of-sale support materials and resource centre for our merchant partners.
• Work with Business Intelligence teams to develop, manage, track and report metrics and success criteria for marketing programs and activities.
• Manage day-to-day balance of company marketing budget.
• Act as a brand steward, ensuring all messaging conforms to branding guidelines.
• Work with creative services to update and preserve materials to reflect messaging and positioning.

What you'll need to succed:

• 10+ years of extensive marketing experience.
• Bachelor’s degree/master’s in marketing or related education.
• Minimum 3-5 years in a senior management position on a marketing team with experience leading and coaching direct reports.
• Breadth of knowledge and experience in a wide range of marketing channels from traditional to digital and emerging in B2B/B2B2C.
• Exceptional writing and editing, communication, and presentation skills.
• Deep experience in customer segmentation and verticalization, as well as a working knowledge of demographic and psychographic profiling and related content generation.
• Solid understanding of key systems and tools used in marketing, e.g. email marketing programs, CRM (Salesforce, Pardot), SEM, social media.
• Experience designing marketing programs and experiences for a retail environment.
• Diplomatic and tactful approach when building and nurturing internal and external relationships
• A strong team player with a positive, high-energy attitude. You love marketing, you love helping businesses grow and you love working with great people to achieve common goals.
• Enjoy a balance of strategic work with hands-on-implementation, rolling up your sleeves is a must.
• Knowledge and understanding of the financial services and payments industries (not required but a plus).
• Availability to work from the office 3 days a week.

Winner of Canada’s Most Admired Corporate Culture from 2018 to 2024, we offer more than just the basics. Take advantage of:

• An award-winning culture with a collaborative & inclusive team.
• Competitive pay and performance-based bonus.
• Committed to flexible work arrangements, offering hybrid workplace options.
• Comprehensive medical, dental and vision coverage + Lifestyle Account.
• RRSP Matching and Parental Leave Top UP Program.
• In office massage, meditation & workout sessions.
• Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
• Career learning and development programs.

Next Steps:

If what you just read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for a phone interview.

Financeit is an equal opportunity employer. Accommodation is available on request for candidates taking part in all aspects of the selection process.