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US GTM Lead

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 40 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, and as of December 2024, we've reached a $1B valuation with our Series C round, through key partners like Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and more. We’re a team of more than 90 based throughout San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About this role

As go-to-market lead for the US, you will be responsible for growing our consumer business, launching new markets and leading marketing both in terms of strategy and hands-on execution. Speak has quickly become one of the top language learning apps in Asia, surpassing 500k paying subscribers earlier this year. We’ve begun replicating this success at a smaller scale across tier 1 western markets, and we’re looking for a leader that can effectively balance our centralized playbook with domestic market needs to drive growth.

What you’ll be doing

  • Own growth performance of the US market, and other tier 1 English speaking markets, across all key metrics

  • Identify the biggest growth opportunities and lead strategic initiatives for the US market

  • Develop and implement comprehensive marketing strategies to increase both brand awareness as well as more targeted user acquisition

  • Help drive content creation, creative development, and localization efforts to ensure relevance

  • Collaborate with the central marketing team and other markets to ensure alignment and leverage best practices

  • Communicate market-specific product needs, working closely with product/engineering to deliver on them

  • Build strong relationships with cross-functional global teams

  • Establish policies that promote company culture and vision locally

  • Coach, mentor, and develop team members to achieve business objectives and ensure team motivation

What we’re looking for

  • Generalist marketer with strong enough technical skills to think about campaigns, channels, and priorities quantitatively

  • At least 7-10 years of experience in tech startups in a growth or marketing role, with a focus on growth in the US

  • Proficient in analytics and using insights to inform decision-making, especially in the context of marketing and attribution

  • Spent substantial time in target market, developing an understanding of local culture and needs, though not a hard requirement to be located there currently

  • Collaborative mindset and can partner effectively with other teams across markets and disciplines

  • Strong leadership qualities with the ability to build high-performance teams

  • Passionate about the problem and mission we're trying to solve

Why work at Speak

  1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

  2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

  3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

  4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About US GTM Lead, SPEAK

At Speak, we’re on an ambitious mission to transform language learning for millions of people worldwide. As the US GTM Lead, you’ll play a key role in driving our consumer business and expanding our reach in tier 1 markets. With our innovative, AI-powered language learning app already making waves in Asia, we need someone like you who can replicate that success in the US. Your responsibilities will include owning growth performance across key metrics and identifying lucrative opportunities in the market. You’ll develop and implement strategic marketing initiatives for brand awareness and user acquisition while ensuring our campaigns resonate with local audiences. Collaborating closely with our central marketing team, you'll help tailor product offerings to meet user needs. This is more than just a job; it’s an opportunity to make a meaningful difference in how people connect globally. You’ll lead a talented team, coach them to success, and foster a company culture that aligns with our vision. With a diverse team spanning San Francisco to Seoul, you’ll engage with colleagues from various cultures—making your work experience unique and rewarding. Passionate about language and driven to disrupt traditional learning methods? Join us at Speak, where your contributions can truly impact the lives of millions, making language learning accessible and enjoyable.

Frequently Asked Questions (FAQs) for US GTM Lead Role at SPEAK
What does the US GTM Lead do at Speak?

The US GTM Lead at Speak is responsible for accelerating the growth of our consumer business in the US and other tier 1 markets. This includes developing marketing strategies, optimizing brand awareness, and executing targeted user acquisition campaigns. The role also involves collaborating with global teams to adapt our product offerings based on market-specific needs.

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What qualifications do I need to apply for the US GTM Lead position at Speak?

To qualify for the US GTM Lead position at Speak, candidates typically need at least 7-10 years of experience in growth or marketing roles within tech startups, particularly with a focus on the US market. Strong analytical skills and effective leadership abilities are crucial, as is a passion for language learning and our mission.

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How will the US GTM Lead impact user acquisition at Speak?

The US GTM Lead will directly influence user acquisition strategies at Speak by identifying growth opportunities, creating targeted marketing initiatives, and driving content and creative development to resonate with our target audience. Their leadership is vital for ensuring our approach aligns with the needs and culture of the local market.

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What kind of team will the US GTM Lead work with at Speak?

The US GTM Lead will collaborate with a dynamic and diverse team at Speak that spans multiple geographical locations. This includes cross-functional global teams focused on product development, marketing, and customer engagement, all working cohesively to promote our mission of transforming language learning.

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What can I expect from the company culture at Speak if I become the US GTM Lead?

As the US GTM Lead at Speak, you can expect a supportive and inclusive company culture that values collaboration and individual growth. We pride ourselves on hiring talented individuals who share a passion for our mission, ensuring that everyone feels like they are making a significant contribution to our transformative journey in language learning.

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Common Interview Questions for US GTM Lead
How do you plan to grow the Speak brand in the US market?

To effectively grow Speak's brand in the US market, I would conduct a thorough analysis of current trends and user behavior to identify growth opportunities. I’ll develop targeted marketing strategies that resonate with our target audience, incorporate localized content, and leverage digital marketing channels to increase our brand presence.

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What experience do you have with marketing in tech startups?

I have spent over seven years working in tech startups, where I was responsible for developing and executing marketing strategies that drove user growth and engagement. My experience includes campaign management, analytics, and team collaboration, particularly in fast-paced environments, enabling me to adapt strategies based on real-time data.

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Can you give an example of a successful marketing initiative you led?

Absolutely! In my previous role, I spearheaded a multi-channel campaign that focused on targeted user acquisition in a new market segment. By analyzing user data and local trends, we tailored our messaging and achieved a 30% increase in sign-ups within just three months, which set the foundation for sustained growth.

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What metrics do you consider most important for growth performance?

For growth performance, I focus on key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), conversion rates, and user engagement metrics. These allow me to evaluate the effectiveness of marketing initiatives and make data-driven decisions to optimize performance over time.

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How do you stay updated on market trends and consumer behavior?

I regularly engage with industry resources, participate in marketing webinars, and analyze competitor strategies. I also prioritize communicating with our user base to gain insights directly about their needs and preferences, ensuring that I remain attuned to evolving market trends and consumer behavior.

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Describe your leadership style when managing a team.

My leadership style is collaborative and empowering. I believe in nurturing my team by providing guidance while encouraging autonomy. Fostering open communication and accommodating individual strengths lead to a high-performance culture where team members can thrive and contribute their best work.

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How would you approach localization of content for the US market?

Localization involves more than just translation. I would ensure our content is culturally relevant by conducting market research that provides insights into local preferences and trends. Additionally, engaging with local influencers can help adapt our messaging effectively, resonating more closely with our audience.

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What skills do you think are essential for the US GTM Lead role?

Essential skills for the US GTM Lead include strong analytical capabilities, strategic thinking, and a deep understanding of marketing dynamics in tech. Excellent communication and collaboration skills are also crucial to work across teams and geographies to achieve our goal of expanding Speak's reach successfully.

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How do you balance centralized strategies with local market needs?

Balancing centralized strategies with local market needs is about flexibility and understanding. I’ll leverage our proven playbook while allowing room for adaptation based on local insights. Regular feedback loops with local teams can illustrate market reactions, helping to fine-tune our approach.

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What motivates you to work in the language learning industry?

I am motivated by the profound impact language learning can have on individuals' lives. Helping people communicate better fosters connections and opportunities. Being part of a mission that aims to change how people learn languages excites me, and I am passionate about contributing to such a meaningful cause.

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Full-time, on-site
DATE POSTED
January 27, 2025

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