As a Marketing Program Manager at Sanity.io, your key responsibilities will include planning and executing various marketing programs, such as webinars, events, and integrated marketing campaigns. You'll need to coordinate logistics, manage vendor relationships, and ensure that all programs align with the overall Demand Generation strategy. Your role will also require tracking and reporting on the performance of these initiatives, collaborating with internal teams for aligned messaging, and continuously improving program processes.

To qualify for the Marketing Program Manager role at Sanity.io, you should have at least 5 years of experience in marketing program management or a similar role, preferably in the SaaS industry. Strong project management skills are essential for managing multiple projects simultaneously, while excellent communication and collaboration abilities will help you work with cross-functional teams effectively. Experience with marketing automation tools and CRM platforms is a plus!

At Sanity.io, we prioritize a healthy work-life balance for our employees. As a Marketing Program Manager, you'll be part of a flexible environment that accommodates individual and family needs. We believe that a supportive workplace is essential for personal and professional growth, which is why we encourage open communication about work-life balance and provide comprehensive health plans and perks.

As a Marketing Program Manager at Sanity.io, you will coordinate both in-person and virtual events, including industry conferences, webinars, and marketing campaigns. Your role will involve managing all logistics related to these events, such as vendor relationships, timelines, and budgeting to ensure they run smoothly and achieve measurable results.

Data tracking is crucial for a Marketing Program Manager at Sanity.io, as it enables you to assess the performance of marketing initiatives. By measuring metrics and analyzing results, you will provide insights and recommendations that optimize our marketing programs. A data-driven mindset allows us to make informed decisions that enhance program success and contribute to overall business objectives.

Start by outlining the goal of the program and how it aligned with overall business objectives. Include details on how you tracked success, what strategies you implemented, and any challenges you overcame. Highlighting measurable results will help showcase your impact.

Discuss your approach to prioritization, incorporating tools or strategies you use to keep yourself organized. Mention how you balance strategic objectives with day-to-day execution and ensure that deadlines are met without compromising quality.

Talk about the importance of open communication and regular check-ins to ensure everyone is aligned. Describe how you facilitate meetings and share project updates to maintain transparency and collaboration amongst team members.

Explain the key performance indicators (KPIs) you typically monitor, and the tools you use to capture and analyze data. Discuss how you leverage this information to make recommendations for future marketing initiatives.

Share specific examples of events you’ve planned, discussing the logistics involved, such as vendor negotiation, budgeting, and timeline management. Highlight any challenges faced and how you ensured a successful event outcome.

Discuss your process for aligning with brand guidelines, including collaborating with content and creative teams to create appropriate messaging and assets. Share how you maintain consistency across all delivery channels.

Name the specific tools you have used, like Marketo, HubSpot, or Salesforce. Discuss how these tools have helped streamline your marketing programs and improve efficiencies in tracking performance metrics.

Choose a specific program that you have optimized and explain the steps you took to analyze its performance, identify areas for improvement, and implement changes that led to better results.

Describe your experience in creating and managing budgets for marketing initiatives. Discuss how you handle cost estimation, track expenses, and ensure that programs stay within budget while achieving their goals.

Share a specific challenge you've faced in marketing program management and the strategies you've used to overcome it. Emphasize your problem-solving skills, adaptability, and ability to learn from experiences.