CRM Marketing Manager

Location: Remote in U.S

Role type: Full-Time

Reports to: Director of Retention Marketing

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small-chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras last year alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Vogue, and more.

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused, profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult and where we take over our customer’s closet with solution-driven intimates.
• Good for people & the planet. We are intentional about our impact, from how we give back to communities to the women who make our bras. Read more here.

This is where you come in.

Pepper is looking for a CRM Marketing Manager to lead growth, engagement and retention on our highly active customer channels including Email, SMS and Loyalty. This high impact role will be responsible for increasing customer engagement, traffic to site, converting and reactivating subscribers — ultimately driving revenue and profitability. 

• Email & SMS Marketing Strategy & Implementation: Develop comprehensive and effective CRM programs, automations and campaigns to drive business objectives
• Campaign Planning & Content Development: Own CRM calendar and collaborate with Brand Marketing and Creative teams to develop engaging, cohesive content
• Lifecycle Automations: Optimize and A/B test customer lifecycle flows to continuously maximize revenue and engagement opportunities
• Analytics & Reporting: Report on performance of programs and campaigns and deliver actionable insights through your analysis
• Customer Insights & Strategy: Utilize advanced data analytics to identify customer insights, trends, and opportunities for improving customer retention and loyalty. Turn transactional data into meaningful customer cohorts (e.g. RFM tiers, personas, lifecycle stages, etc.) into strategies that accelerate the growth of LTV
• Loyalty Program Management: Help support execution and expansion of Loyalty program and contribute to strategic initiatives
• Technology & Vendor Management: Maintain relationships with account representatives to ensure we are taking advantage of all available features and capabilities

The perfect fit.

• Passionate about Pepper’s mission to redefine body standards
• 3+ years of Email, Lifecycle or CRM Marketing experience at a fast-growing ecommerce company with high SKU count
• Experienced with Klaviyo, Shopify, Google Analytics
• Strong understanding and ownership of CRM KPIs 
• Data-driven, performance mindset with ability to proactively present risks, opportunities and solutions 
• Customer obsessed curious for how to solve our customers’ problems through content
• Goal-oriented, cool under pressure and strives for continuous improvement
• Thrives in fast-paced startup environments and comfortable rolling up sleeves
• Strong organizational, communication and project management skills

The perks.

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Have a huge role in the growth of a company with a meaningful mission

Pepper values.

• Curiosity 🤔: We’re relentless in our quest to understand the community we serve. We’re challengers who ask questions, pursue perspectives, and set the new standard.
• Resilience 🌊: We embrace the ups and the downs, learn from our mistakes, and courageously persevere to achieve our goals.
• Community 🤝: We champion each other the same way we champion our customer. We do big things together and are passionate about what we do, and how we do it.

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $80,000 - $100,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.