Product Marketing Manager

As a Product Marketing Manager at Fingerprint, you will own the execution of product launches, drive competitive intelligence, craft compelling messaging, and collaborate cross-functionally to bring our solutions to market. Your expertise will help shape how we position our products, ensuring customers clearly understand and derive value from Fingerprint’s powerful device intelligence capabilities.

This role requires a strategic thinker with strong technical aptitude who can translate complex technologies into clear, impactful narratives. You will work closely with Product Managers to understand release schedules, define target audiences, develop go-to-market (GTM) strategies, and enable sales teams with effective positioning and collateral.

Key Responsibilities

• Product Launch Ownership
  • Develop and execute comprehensive GTM strategies for new product launches, ensuring alignment across product, marketing, sales, and customer success teams.
  • Define target audiences and craft messaging that clearly articulates Fingerprint’s value proposition.
  • Create launch assets, including product positioning documents, sales enablement materials, and marketing collateral.
  • Train internal teams on new product capabilities, competitive positioning, and messaging.

  Product Roadmap & Customer Insights

  • Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team.
  • Work closely with Product Managers to ensure product roadmap decisions align with user needs and market opportunities.
  • Translate technical product capabilities into compelling value propositions tailored for different audiences.

  Competitive Intelligence & Market Research

  • Monitor and analyze the market landscape to identify trends, opportunities, and competitive threats.
  • Develop battle cards, competitive analysis reports, and materials to enable sales and marketing teams.
  • Conduct ongoing customer and market research to refine messaging and positioning.

  Campaign Strategy & Messaging

  • Collaborate with the marketing team to develop integrated campaigns that support Fingerprint’s growth strategy.
  • Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces.
  • Support demand generation initiatives by providing strategic input on messaging and content development.

  Cross-Functional Collaboration & Enablement

  • Work with sales enablement to create training materials, presentations, and sales collateral.
  • Partner with customer success to gather feedback, testimonials, and use cases that inform product positioning and go-to-market efforts.
  • Align closely with marketing and product teams to drive successful product adoption and awareness.

Qualifications & Skills

• 3-5 years of product marketing experience, with a strong background in product launches and GTM strategy.
• Open to candidates in U.S. time zones, including Canada and Latin America.
• Technical aptitude - Ability to explain complex technologies in a simple, compelling manner.
• Experience in fraud prevention, identity, or cybersecurity is preferred but not required.
• Startup experience is a must; candidates from large tech companies will be considered if they have prior startup experience.
• Strong analytical and strategic thinking skills, with the ability to interpret market trends, customer insights, and competitive intelligence.
• Excellent communication, storytelling, and presentation skills.
• Proven ability to collaborate cross-functionally with product, sales, and marketing teams.
• Self-starter with a results-driven mindset, comfortable working in a fast-paced, high-growth environment.

If you're passionate about bringing innovative products to market and thrive in a dynamic startup environment, we'd love to hear from you! 

Compensation Range

$110k - $150k OTE

For cash compensation, we set standard ranges for all US based roles based on function, level and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.