E-commerce SEO Specialist

The E-commerce SEO Specialist works closely with E-Commerce Web Marketing Senior Supervisor, UX/UI Design & Development Manager & MIS Team to project and implement SEO strategies and best practices that focus on drive organic traffic, Revenues and CR growth while maximizing visibility of guess.eu across search engines in EMEA countries. Ad hoc special projects may be assigned on top of the above-mentioned accountabilities.

Detailed list of Tasks:

• Keyword Research: Identify and analyze the most relevant keywords for the fashion industry, target audience, and product categories to optimize website content;
• Optimize meta tags, descriptions, titles, URLs, Product Snippets and OpenGraph content on PDPs, PLPs, HPs and Editorial Landing pages to improve search engine visibility and maximize organic traffic, revenues and CR
• Collaborate with the E-Commerce Copywriter & Content Strategist, Merchandising, Content and UX/UI team to develop valuable content, including editorial landing page structure and SEO-optimized listing and product page
• Technical SEO: Analyze and optimize the site's technical structure, including robots.txt files, XML sitemaps and Core Web Vitals (LCP, FID, FCP, e TBT and CLS) to improve loading speed, indexability and prevent crawling and indexing issues
• Plan and execute backlinks review to maintain and further enhance domain authority
• Monitor Organic Traffic performance using tools such as GA4, Google Search Console and SEMrush to analyze organic traffic, user behavior
• Perform regular SEO audits to identify and fix technical or content issues that could negatively impact site performance and SERP results
• Optimize website content for Voice Search and AI-powered search technologies (e.g., Google Bard, ChatGPT, Bing AI). This includes using conversational keywords, providing concise yet informative answers, and structuring content to align with AI query patterns

• At least 2 years’ experience in web-marketing environment with a specific focus on SEO
• At least 2 years’ experience using GA4, Google Trends, SEMrush, Screaming Frog and Google Search Console tool;
• Office package, excellent knowledge of Excel;
• HTML, XML, CSS and Javascript basic knowledge;
• Previous working experience working on Salesforce Commerce Cloud and other CMS solutions

• An International, fresh and dynamic working environment
• Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
• Arts, sports and social events outside the office, thanks to our Guess Fun activities!
• Training & Development platform and paths
• Discount on our products both online and in stores

Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.

Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.

Do you think we’re a good match for you? Apply now to be part of our family!