CRM & Lifecycle Marketing Coordinator

[solidcore] is seeking a CRM / Lifecycle Marketing Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company looking for a driven individual to implement client acquisition and retention strategies using email, SMS and push notifications.

Reporting to the CRM & Lifecycle Marketing Manager, you will play a pivotal role in implementing new campaigns & journeys to engage, educate, retain and acquire new clients/members - content that brings the [solidcore] experience to life for our clients and all who are seeking a stronger version of themselves. This role requires a mix of copywriting/design, project management, audience understanding and analytics to report, update and optimize the full lifecycle of touch points for our clients. 

An ideal match should have a strong interest in fitness / familiarity with the brand, be highly collaborative and familiar with CRM strategy/ implementation.

• Manage schedules to ensure timely sends of content based on optimized send times. 
• Maintain and update content calendar with visibility to cross-functional partners. Communicate changes or updates for alignment within overarching marketing initiatives as needed.
• Understand segmentation of clients and prospects based on place in the journey. Familiar with creating and sizing audiences in platform and validating parameters to reach the right audiences.
• Brainstorm to create new journeys and update existing journeys to maximize performance. 
• Design new templates/copy and provide feedback on agency designs/copy in Figma based on prior campaign best practices.
• Set up new journeys and campaigns in platform.
• Develop and execute CRM marketing strategies tailored to existing clients to enhance satisfaction and retain membership. 
• Leverage CRM systems to collect and analyze customer data, identify behavioral patterns and key touchpoints, and create personalized marketing plans.
• Generate regular customer analysis reports to provide actionable insights for improving marketing activities.
• Conduct A/B testing to refine campaign effectiveness and improve conversion rates and customer engagement.
• Collaborate closely with sales, product, and digital teams to ensure CRM strategies align with overall business objectives and site/app pages are optimized for CRM program success.
• Provide customer insights to support product optimization and service improvements.
• Stay updated on the latest trends in CRM tools and propose improvements to enhance system efficiency and user experience.

• Education: Bachelors preferred with a focus on communication, marketing
• Experience: 1-2 years of experience in CRM / Lifecycle Marketing
• Skills:
• Experienced with a CRM Platform (preference for Axle, Klaviyo, Braze or similar)
• Familiar with Canva, Figma for creative design
• Strong written and verbal communication skills, copywriting experience
• Familiar with data analysis through CRM platform & visualization tools such as Looker, Tableau
• Strong understanding of in-house brand team operations
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong communication skills and ability to collaborate effectively with cross-functional teams

• Competitive salary starting at $55,000.00 per year
• Annual bonus eligibility based on performance
• Monthly cell phone stipend
• 401k with employer match
• Health, dental, & vision insurance
• Flexible PTO
• Free drop in classes
• And MORE

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.