SEO Content and Blog Manager

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

About the Role

Highspot is seeking a tenacious and meticulous SEO Content and Blog Manager to join our marketing team and turn the Highspot blog into a powerful engine that drives material business impact. You will lead global blog and video content ideation, creation, execution, overall editorial management across teams and SEO reviews of other site content. As an experienced and data-driven writer, you take a customer-centric approach to storytelling as you layer SEO and content marketing best practices and tactics. You will also regularly optimize webpages, existing content, and metadata to improve organic rank and maintain engaging targeted content. 

A mindset of continually improving and learning is a must as you combine creativity, research, and writing to craft unique content and drive cross-functional planning across the organization. This is a highly autonomous role with the potential to impact every part of our blog strategy and how we use content to drive brand awareness and leads via organic search visibility and traffic.

• Own the end-to-end content creation process for blogs, video scripts, and occasional landing pages– conceive, write, and edit high-quality, original keyword-driven content for varying audiences.
• Support the publishing of blogs, website content and resources in our content management system, Wordpress.
• Develop and manage Highspot’s blog editorial calendar – informed by our overarching SEO strategy, company initiatives, and upcoming campaigns.
• Lead and drive blog planning meetings and processes. Collaborate with Content Marketing, Customer Marketing, Demand, Partner Marketing, Product Marketing, and  Corporate Communications to source content ideas, assign tasks, and support blog contributors in the completion of deliverables. 
• Independently research sales- and marketing-related topics to create captivating story angles. You’re a driving force of content innovation and new idea generation.
• Perform ongoing competitor analysis and audience research to identify content gaps and opportunities and drive content planning and creation.
• Seek opportunities to update existing content, ensuring content is relevant, accurate, and maximized for organic exposure.
• Manage keyword rank across blog content, including recommending and implementing changes to content, metadata,  internal linking, and other factors to improve position for target keywords.
• Collaborate with the Design team to bring content to life with the use of images and infographics, optimizing for image search.
• Craft call-to-action messaging that drives lead engagement and conversions.
• Track, analyze, and monitor blog performance, reporting on traffic growth, engagement, conversions to leads, and MQLS.  
• Support the Sr. Web Marketing Manager in managing blog keyword ranking and achieving strategic KPIs.

• 4-5 years of SEO/content marketing, content creation, or equivalent writing experience.
• You possess strong, versatile writing skills and are capable of writing/editing for digital, including blog posts, frequently asked questions, and site copy.
• Familiarity with SEO, website testing,  and analytics tools including SEMrush, AHREFs, SurferSEO, Google Analytics, Google Search Console, and VWO. 
• You have strong knowledge of Search Engine Optimization and the “white hat” way.
• You enjoy collaborating across boundaries, working closely with various stakeholders and subject matter experts, to deliver work that has a business impact.

• You have strong project management and organizational skills and high attention to detail – demonstrated through your ability to think on your feet, multitask, manage the end-to-end editorial calendar and content process, and adhere to deadlines.
• You have a passion for digital marketing and stay up to date with the latest trends and best practices in SEO and digital content.
• Understand the practical application of competitive research, SEO research, and content research and their places in marketing
• Exceptional communication skills — written, verbal, interpersonal, and presentation.
• You’re self-motivated with the ability to quickly pick up new skills and learn new tasks.
• You have a working knowledge of HTML/CSS/Javascript and experience with CMS platforms such as WordPress.
• You have experience with SEO and analytic reporting tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

Base salary range: $97,000 - $145,000 USD. Employees are eligible to receive stock options and may also receive other forms of compensation.

The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.

Highspot also offers the following employee benefits for this position:

-Comprehensive medical, dental, vision, disability, and life benefits

-Health Savings Account (HSA) with employer contribution

-401(k) Matching with immediate vesting on employer match

-Flexible PTO

-8 paid holidays and 5 paid days for Annual Holiday Week

-Quarterly Recharge Fridays (paid days off for mental health recharge)

-18 weeks paid parental leave

-Access to Coaches and Therapists through Modern Health

-2 volunteer days per year

-Commuting benefits   

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Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.