Marketing Director

Infopro Digital Services Limited is searching for a dynamic and experienced Marketing Director to lead our marketing initiatives across the organization. This pivotal role will be instrumental in shaping the marketing strategy, fostering brand growth, and driving customer engagement to enhance our position as a leader in the digital services market. You will work closely with senior leadership, cross-functional teams, and external partners to create integrated, high-impact marketing campaigns that resonate with our target audiences.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with business objectives and drive revenue growth.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Oversee market research and competitive analysis to identify opportunities and trends within the industry.
• Collaborate with product development and sales teams to ensure marketing efforts effectively support product launches and sales initiatives.
• Manage the marketing budget, allocating resources effectively to maximize ROI on marketing activities.
• Evaluate and report on the effectiveness of marketing campaigns, making data-driven recommendations for future initiatives.
• Enhance brand awareness and positioning through integrated marketing campaigns, including digital marketing, content marketing, events, and PR.
• Build and maintain relationships with key stakeholders, including clients, industry partners, and media.
• Champion a customer-centric approach, ensuring all marketing efforts are focused on delivering exceptional value to our customers.

The ideal candidate for the Marketing Director role at Infopro Digital Services Limited will possess the following qualifications:

• 10+ years of progressive marketing experience, preferably in a B2B environment, with a proven track record of developing and executing successful marketing strategies.
• Strong leadership skills with experience managing and developing high-performing marketing teams.
• Demonstrated expertise in digital marketing, brand management, and content strategy.
• Exceptional analytical skills with experience using data to drive marketing decisions and optimize performance.
• Excellent communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels.
• Proficient in marketing automation and CRM tools, with a strong understanding of lead generation and customer acquisition strategies.
• Experience in budget management and resource allocation to achieve business goals.
• Strong understanding of market research and competitive analysis methodologies.
• Creative problem solver with the ability to adapt to a fast-paced and rapidly changing environment.
• A strong network within the industry and a keen awareness of the latest marketing trends and technologies.

·         Hybrid working for everyone

·         3pm finish on a Friday

·         25 to 30 days holiday

·         Day off for your birthday

·         Purchase extra holidays

·         Volunteering days

·         Pension and Life Assurance

·         Great company culture that offers professional development, training and regular social events

Our Foundations and Values:

At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values on a daily basis, shaping the future with passion and commitment.

Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with different backgrounds and experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams.

Who are we?

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.

Infopro Digital connects professional communities.

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.

With our solutions, our customers make informed decisions and companies develop their business and sustainable performance.

Are you a passionate professional looking for new opportunities?  Don't wait any longer and  join Infopro Digital's community of professionals!