Marketing Executive - job 1 of 3

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

We’re looking for a bright and enthusiastic marketing executive to join one of Informa’s B2B conference divisions. Informa, a FTSE 100 company, has offices in 43 countries and celebrates the diversity of its 11,000 employees

The ideal candidate would have one to three years’ marketing experience, preferably gained in the events industry.

If you have an eye for detail and analytics, but you’re also creative and a skillful, persuasive writer, then this could just be the job for you. The role is quite autonomous, therefore requiring someone with outstanding prioritisation, time management and multi-tasking skills.

You’d work on a range of conferences, with continuous hands-on learning in a range of marketing disciplines and a friendly, team-orientated work environment.

You'd be based in our central London office three days per week, with the choice to work from home on the remaining two days.

Job Summary:

The marketing executive is responsible for the overall marketing of each conference, including the planning and execution of integrated web, email and social media campaigns.

Detailed responsibilities include:

• Write and execute email marketing campaigns
• Plan and create social media campaigns
• Negotiate with external media partners and associations
• Source qualified prospects for database build
• Contact event speakers and sponsors for advocacy marketing
• Set up and manage the event app
• Design the imagery for use on emails, social media and third-party marketing
• Use internal reports and Google Analytics to monitor results, assess against goals and amend activities accordingly
   

Ideal Requirements:

• 1-3 years in a marketing role, preferably in the events industry
• University degree or professional diploma
• Ability to work autonomously using common sense and initiative, whilst at the same time being a team player
• Exceptional organisational, time management and multi-tasking skills
• Excellent attention to detail
• Strong copywriting skills
• Good analytical skills, numeracy and ability to make data-driven decisions
• Experience in planning, writing and executing email campaigns
• Proficiency using Photoshop, Google Analytics, CRM systems, executing social media and PPC campaigns would be a bonus

Candidates will be required to complete two short copywriting tests and a data-analysis/numeracy test during the first interview.

Those who progress to the second interview will be asked to prepare a project (a detailed event marketing campaign) and to present their plan during the second interview.
 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

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We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments,