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Pre-Sales Lead, EMEA

We’re pushing the boundaries of Insurance Technology

INSTANDA is the worlds first no code agile platform for Insurance. A pioneering Insurtech, we’re revolutionising the insurance industry by offering insurers a versatile tool to create, manage, and distribute digital insurance products. Our innovative technology empowers insurance carriers to adapt swiftly to market demands and navigate the evolving landscape. Our Technology is consistently recognised as the best policy administration platform for innovative insurers, winning awards in both the UK and US.

INSTANDA has grown significantly in recent years and we are now a team of 180+ employees based in the UK, EMEA and US, with partnerships that operate worldwide. We’re continuing to grow our business and our Pre-Sales team is at the forefront of our growth plans.

Follow us to learn more: Instanda.com | LinkedIn | Twitter | YouTube

The Role

Reporting to the Head of Sales EMEA, you will lead the pre-sales technical team and will be accountable for the technical win by providing technical solutions and support throughout the sales process. This role will involve working closely with sales, engineering, product management and clients to ensure that technical solutions meet customer needs and drive revenue growth. You will have insurance industry experience, a deep technical background, excellent leadership skills and a proven track record of supporting complex sales cycles in a technical capacity. The biggest barrier to any technology sale is eliminating the risk to consume change and for INSTANDA to collaborate in designing a solution that can be architected around the customers needs.


What you will do

Leadership and Strategy:

  • Lead and develop a high-performing pre-sales team, coaching and fostering a culture of excellence, collaboration, and continuous improvement.
  • Develop and implement pre-sales strategies to support business objectives and revenue targets.
  • Collaborate with senior management to align pre-sales efforts with company goals, market trends, the GTM strategy and customer needs.
  • Drive innovation within the pre-sales team by staying up to date with emerging technologies, industry best practices and the regulatory demands that need to be maintained

Sales Support:

  • Partner with sales teams to understand customer requirements, develop tailored solutions, deliver the outcomes of each of the sales stages, including the delivery of compelling technical presentations and demonstrations and creating long term relationships with customer stakeholders
  • Oversee the preparation of technical proposals, RFP responses, and other pre-sales documentation to ensure accuracy, clarity and alignment with customer needs.
  • Manage and own the technical aspects of the sales process, including proof of concepts (PoCs), solution architecture, governance steps and technical workshops that lead to technical approval and sign off
  • Engage directly with key customers to understand their technical challenges and provide expert guidance on how the company's solutions can address them. Foster these relationships to gain trust and confidence in Instanda and the team.

Product and Technical Expertise:

  • Maintain a deep understanding of the company’s product portfolio, as well as competitive products, to effectively communicate technical differentiators that align with the customers needs.
  • Work closely with the product management and engineering teams to provide feedback on customer requirements, product enhancements, and market trends.
  • Ensure the pre-sales team is up to date with the latest product developments and industry trends through regular training and knowledge sharing.

Team Management:

  • Recruit, mentor, coach and develop a skilled and motivated pre-sales team, ensuring they have the necessary resources, tools, and training to succeed.
  • Set clear performance goals and provide regular feedback, coaching, and support to help team members achieve their objectives and deliver results
  • Foster a collaborative environment that encourages knowledge sharing, innovation, and professional growth.

Customer Engagement:

  • Build and maintain strong relationships with key customers, acting as a trusted technical advisor.
  • Lead technical discussions with customers, addressing concerns, and overcoming objections to drive the sales process forward.
  • Represent INSTANDA at industry events, conferences, and customer meetings as a technical expert and act as an ambassador for Instanda
  • 10+ years of experience in technical pre-sales, solution architecture, or a related field, with at least 5 years in a leadership role. Insurance expertise in P&C is strongly desired; Experience with an insurance carrier or agent is preferred. 
  • Proven track record of successfully supporting complex sales cycles and delivering technical solutions in a B2B environment.
  • Strong Insurance Industry experience, to drive customer trust and team coaching
  • Strong technical knowledge in a SaaS company with ability to manage technical requirements from client needs and preparing and presenting customer demos, resulting in positive new business sales wins and platform results 
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts to both technical and non-technical audiences.
  • Strong consulting and relationship building skills, both with clients and internally within the organisation 
  • Leadership experience with a demonstrated ability to build, manage, and motivate high-performing teams.
  • Customer-focused mindset with strong problem-solving skills and the ability to think strategically.
  • Experience working with CRM and pre-sales tools (e.g., Salesforce, HubSpot, or similar).
  • Willingness to travel as needed to meet with customers and support sales efforts.
  • Competitive salary + commission scheme
  • Generous 28 days holiday allowance, in addition to public holidays.
  • For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
  • One Dynamic Day per month on top of your holiday allowance to spend time doing the things you want to do or simply catching up with life admin.
  • Freedom Pass work up to 4 weeks of the year from anywhere.
  • FlexiBank you decide when to use your public holiday allocation.
  • Hybrid Working approach varying with the nature of your role.
  • Life cover; income protection and participation in the company pension scheme
  • £100 per month to put towards wellness activities.
  • Annual learning & development allowance of £1,250
  • Free access to LinkedIn learning and Microsoft ESI learning platform
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CEO of Instanda
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Tim Hardcastle
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Average salary estimate

$125000 / YEARLY (est.)
min
max
$100000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Pre-Sales Lead, EMEA, Instanda

Are you ready to take your career to the next level? As the Pre-Sales Lead for EMEA at INSTANDA, you'll be at the forefront of transforming the insurance technology landscape. We're excited to have you join our innovative team, where we're making waves in the Insurtech space with our no-code agile platform that empowers insurers to efficiently create, manage, and distribute their digital products. In this leadership role, reporting directly to the Head of Sales EMEA, you'll guide a talented pre-sales team, crafting strategies that align with our business objectives and market trends. You will be responsible for technical solutions and support throughout the sales process, ensuring our offerings perfectly match customer needs. Successful candidates will have extensive experience in the insurance industry and a proven record of leading complex sales cycles. In addition to driving your team's success, you'll collaborate closely with various departments, from product management to engineering, enabling you to innovate and stay ahead in the market. If you're passionate about technology and dedicated to bringing amazing solutions to clients, this is your chance to make a significant impact at INSTANDA while enjoying a competitive salary, generous holidays, hybrid working options, and much more!

Frequently Asked Questions (FAQs) for Pre-Sales Lead, EMEA Role at Instanda
What are the main responsibilities of a Pre-Sales Lead at INSTANDA?

As a Pre-Sales Lead at INSTANDA, your responsibilities revolve around leading the pre-sales technical team and ensuring comprehensive technical support throughout the sales process. You'll collaborate with both internal teams and clients to develop tailored solutions that meet customer needs while driving revenue growth. You'll also manage proposal preparations, oversee proof of concepts, and engage directly with customers to address technical challenges.

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What qualifications are needed for the Pre-Sales Lead role at INSTANDA?

To qualify for the Pre-Sales Lead position at INSTANDA, you should possess a minimum of 10 years of experience in technical pre-sales or solution architecture, with at least five of those years in a leadership role. Strong insurance sector expertise, particularly in P&C insurance, is highly desirable. You'll need excellent communication skills and the ability to articulate complex technical concepts effectively to diverse audiences.

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How does the Pre-Sales Lead at INSTANDA support the sales team?

The Pre-Sales Lead plays a crucial role in supporting the sales team by providing tailored technical solutions based on customer requirements. This involves planning and delivering compelling presentations, managing the technical elements of the sales process, and building long-term relationships with key stakeholders to foster trust and confidence in INSTANDA's capabilities.

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What can I expect in terms of work culture at INSTANDA?

At INSTANDA, expect a dynamic work culture focused on collaboration, growth, and innovation. The Pre-Sales Lead will play an integral part in cultivating a culture of excellence within the pre-sales team, alongside providing opportunities for continuous learning and professional development. We're committed to creating an environment that drives results and emphasizes work-life balance.

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Is prior industry experience necessary for the Pre-Sales Lead position at INSTANDA?

Yes, prior industry experience is not just beneficial but necessary for the Pre-Sales Lead role at INSTANDA. Experience in the insurance industry, especially in handling complex sales cycles and technical requirements, is essential. This experience enables you to engage effectively with clients and support their specific needs throughout the sales process.

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Common Interview Questions for Pre-Sales Lead, EMEA
Can you describe your experience in managing a pre-sales team?

When answering this question, highlight your leadership approach, how you developed team members, and the overall impact on sales outcomes. Mention specific strategies you used to foster collaboration and innovation within the team.

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How do you tailor solutions to meet customer requirements?

Focus on your methodology for understanding customer needs, including conducting formal discovery sessions or interviews. Provide examples of how you adapted solutions in past roles to exceed customer expectations and drive successful outcomes.

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What strategies have you utilized for effective presentation delivery?

Share techniques such as story-telling, focusing on customer needs, and simplifying complex information. Discuss the importance of engaging with your audience and adapting your message based on their responses during presentations.

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How do you stay updated on industry trends and technologies?

Discuss your proactive approach, which may include attending conferences, subscribing to industry publications, participating in webinars, and engaging with peers in the Insurtech community. Emphasize how this knowledge informs your pre-sales strategies.

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What has been your experience with complex sales cycles?

Provide examples of challenging situations you've navigated in complex sales cycles, addressing how you guided your teams through obstacles. Emphasize your ability to present technical solutions and ensure customer concerns were addressed effectively.

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How do you build trust and relationships with clients?

Share your relationship-building strategies, emphasizing active listening, consistent communication, and showcasing your expertise. Provide an example illustrating how this led to successful long-term partnerships.

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Can you walk us through a technical solution you designed in the past?

Demonstrate your technical capabilities and thought process by outlining the problem, your approach to designing the solution, how you engaged with team members for feedback, and the positive results it yielded for the customer.

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What metrics do you use to measure the success of your pre-sales efforts?

Mention specific metrics such as close rates, customer feedback, the number of successful PoCs, and alignment with business objectives. Discuss how you analyze these metrics to refine your strategies and drive improvements.

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How do you manage competing priorities within the pre-sales team?

Discuss your organizational skills, prioritization methods, and how you keep the team focused on high-impact projects. Provide examples of successfully managing deadlines and delivering results for multiple stakeholders.

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What role does customer feedback play in your pre-sales approach?

Highlight the significance of listening to customer feedback and aligning your technical solutions accordingly. Discuss how this resulted in enhancements to your approach, better relationships, and ultimately facilitated improved sales outcomes.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 28, 2025

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