Digital Marketing Strategist - Remote - Pennsylvania, United States

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For one of our clients, we are looking for a Digital Marketing Strategist, remotely from Pennsylvania, United States.

As a Digital Marketing Strategist, you will play a key role in executing digital marketing initiatives, focusing on paid search, SEO, and website optimization. You will support learner acquisition strategies, enhance website performance, and implement targeted campaigns to improve audience engagement. This role requires a detail-oriented professional who thrives in a fast-paced environment and can collaborate with cross-functional teams to drive digital marketing success.

Accountabilities:

·         Implement and optimize SEO strategies to enhance site traffic and organic search rankings.

·         Manage paid search and display campaigns to maximize return on investment.

·         Oversee website updates and technical optimizations to improve user experience and conversion rates.

·         Develop and manage web content, advertisements, and visual assets to support digital initiatives.

·         Contribute to content creation for marketing efforts, including email, websites, and ad campaigns.

·         Execute SMS campaigns and manage updates to digital platforms such as YouTube and podcasts.

·         Utilize AI tools and automation platforms to improve marketing processes and campaign performance.

·         Analyze marketing data to support decision-making and optimize digital strategies.

·         Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.

·         3+ years of experience in digital marketing, with expertise in SEO and paid search.

·         Proficiency with WordPress, HubSpot, and digital advertising platforms.

·         Strong writing, organizational, and time management skills.

·         Ability to work collaboratively in a team-oriented environment and meet deadlines effectively.

·         Competitive salary range of $22-25 per hour.

·         Comprehensive health, dental, and vision coverage.

·         Life and disability insurance options.

·         Paid time off for work-life balance.

·         401(k) retirement plan with employer match.

·         Access to professional development and growth opportunities.

·         Supportive work environment with collaborative team culture.

·         Opportunities to engage with digital innovation and cutting-edge marketing tools.nging projects that drive real impact.

• Diverse Team: Collaborate with a global team of passionate professionals.

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