Marketing Operations Technology Specialist

About Resillion

Resillion is a strategic total quality partner and IT Service provider – offering global quality engineering, testing, conformance, interoperability, and assurance services from initiation to launch - across software systems, cyber security, devices, digital products and media content. 

Our total quality 360 model delivers a comprehensive suite of cutting edge solutions designed to accelerate our customers’ digital lifecycle while assuming and securing every step of their journey. 

• We ASSURE quality across the entire digital lifecycle, ensuring every project meets the highest standards and delivers measurable business value.  

• We SECURE digital ecosystems with industry-leading cyber expertise, protecting data and infrastructure in an increasingly connected world.  

• We INNOVATE by embracing the latest technologies, empowering our customers to stay ahead. 

Through our offices in Europe, UK, USA, India and China, we bring together 700+ experts with a commitment to driving success, combining the best human and artificial intelligence (AI) to deliver cutting-edge, quality engineering solutions. 

Resillion offers deep sector expertise and partners with the world's leading companies in Telco, Media, Energy & Utilities, Healthcare, Finance and Consumer Electronics. www.resillion.com. 

Role Overview

We are seeking a highly skilled marketing technology & automation specialist to manage key marketing technologies, ensuring seamless marketing automation and CRM integration. This role is critical to optimising Resillion’s marketing technology stack and plays a key part in aligning marketing and sales by streamlining lead management and conversion flows. 

You'll oversee and analyse marketing data, develop insightful reports, and work closely with various teams to optimise campaigns and drive engagement. You'll also consolidate campaign data, ensuring its quality and consistency. Your expertise will guide data-driven decisions and strengthen our marketing effectiveness.  

Reporting into the Global Digital Marketing Manager and working with the Digital website and social manager. 

Location: Hiring office Bangalore. Office based, Hybrid or Remote (ideally Office or Hybrid) 

Experience: Ideally someone with up to 4 - 5+ years' experience. 

Key Responsibilities 

Marketing Technology Management 

• Work alongside our Sales Operations lead and support the management of Salesforce CRM, including integrations with Lusha and Pardot (Salesforce Marketing Cloud Account Engagement). 

• Implement and optimise marketing automation workflows, lead nurturing, and lead scoring. 

• Support ABM campaigns with tailored landing pages and campaign tracking and to include rich content such as videos. 

• Have experience of using AI tools that could enhance and make our development and content production more efficient but that also helps improve customer experience. 

• Prepare and manage data extensions to structure and store data effectively within Salesforce Marketing Cloud. 

Digital and Campaign Support 

• Collaborate with the marketing team to support campaign launches. 

• Develop and maintain detailed reports and dashboards to present findings to stakeholders. 

• Ability to use web analytics tools and integrating them into our MarTech Suite. 

• Advanced data management and excel skills in order to prepare and then upload data from events and key activities into our CRM and marketing automation too. 

• Campaign Analysis - evaluate the performance of marketing campaigns by analysing key metrics such as open rates and click-through rates. 

Stakeholder Collaboration 

• Work closely with global marketing teams, sales teams, and external vendors.  

• Provide technical consultation for marketing strategy execution. 

• Comfortable working with the senior leaderships team and marketing agencies when needed.  

Required Skills and Experience 

• Marketing Tech Expertise: Salesforce.com, Pardot/Salesforce Marketing Cloud Account Engagement, Lusha integration, Salesloft or Salesforce’s Sales Engagement (formerly known as High Velocity Sales - HVS).  

• Project Management: Ability to manage multiple projects, prioritize effectively, and meet deadlines. 

• Analytical Skills: Strong experience with Google Analytics, SEO tools, and campaign reporting. Analytical mindset with the ability to interpret data and metrics to drive decision-making and campaign optimisation. 

• Data management & Excel: Strong data management and Excel skills are required to analyse, clean, and manipulate marketing and sales data, ensuring accurate reporting, segmentation, and optimisation of automation workflows. 

Desired Qualifications 

• Experience: 3-5 years of relevant experience in a similar role. 

• Industry Experience: Previous experience working for technology-focused and Western-based firms (preferably in the USA, UK, Canada, or Australia). 

• Communication: Excellent written and spoken English. 

• Team Collaboration: Ability to work in a global, cross-functional team environment. 

Why Join Us?

Be part of a global company driving innovation in quality engineering.

· Collaborate with a team of industry-leading professionals.

· Contribute to meaningful digital transformation projects.

 Resillion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.