Demand Generation Manager

JupiterOne is a cyber asset attack surface management (CAASM) platform company providing visibility and security into your entire cyber asset universe. Using graphs and relationships, JupiterOne provides a contextual knowledge base for an organization's cyber asset operations. With JupiterOne, teams can discover, monitor, understand, and act on changes in their digital environments. Cloud resources, ephemeral devices, identities, access rights, code, pull requests, and much more are collected, graphed, and monitored automatically.

We are seeking a Demand Generation Manager to join the JupiterOne marketing team. In this pivotal role, you will plan, execute, and manage demand generation programs that drive measurable pipeline growth. We’re looking for a hands-on marketing generalist and executor with expertise in digital marketing, ABM, HubSpot administration, and campaign optimization. The ideal candidate thrives in a fast-paced environment and has the ambition to grow into a more strategic leadership role over time.

What You'll Do

Digital Campaign Management

• Plan, execute, and optimize multi-channel digital campaigns across Google Ads, LinkedIn, Reddit, programmatic advertising, and other relevant platforms to drive pipeline and revenue.
• Allocate budgets effectively, ensuring maximum ROI and efficient spend optimization.
• Monitor campaign performance, analyze data, and implement insights to improve outcomes.

Account-Based Marketing (ABM)

• Develop and execute targeted ABM campaigns to engage key accounts and drive pipeline growth.
• Align closely with Sales and Product Marketing to identify accounts, define strategies, and deliver relevant messaging.
• Measure and analyze ABM program effectiveness, iterating based on data and performance metrics.

Website Management and Conversion Rate Optimization (CRO)

• Oversee the development and maintenance of website content, ensuring alignment with brand messaging and lead generation goals.
• Partner with external CRO agencies and leverage A/B testing, user feedback, and analytics to improve website conversion rates.
• Identify opportunities to optimize user experience, design, and content flow to support demand generation.

Marketing Automation and Operations

• Act as the HubSpot ‘Super Admin,’ managing Marketing Hub and Sales Hub to drive nurture campaigns, lead scoring, and lifecycle workflows.
• Maintain and enhance the lead management process, ensuring seamless handoffs between marketing and sales.
• Troubleshoot integrations across the marketing tech stack, including platforms like 6sense, HubSpot, and other tools.

Performance Analytics and Reporting

• Own campaign reporting, measuring program effectiveness and pipeline impact.
• Analyze marketing performance from lead acquisition through closed-won pipeline. Identify areas of improvement for digital campaigns, ABM efforts, and nurture workflows.
• Continuously optimize programs through data-driven insights and testing.

Collaboration and Stakeholder Management

• Work cross-functionally with Sales, Product Marketing, and RevOps teams to align demand generation efforts with pipeline goals.
• Communicate program goals, tactics, and results effectively to stakeholders at all levels.
• Stay informed about market trends, competitor activities, and audience insights to inform strategies.

Who you are:

• 5+ years of experience in demand generation or digital marketing, with a proven track record of building and executing campaigns that drive pipeline and ROI.
• Bachelor’s degree in Marketing, Business, or other related field, or a combination of education and equivalent work experience.
• Experience managing HubSpot Marketing Hub and Sales Hub as an advanced user or administrator.
• Familiarity with 6sense and experience running ABM programs targeting B2B buyers.
• Strong experience across multiple advertising channels (Google Ads, LinkedIn, programmatic, etc.).
• Hands-on copywriting skills with the ability to develop concise, engaging, and on-brand messaging for campaigns.
• Analytical mindset with proficiency in campaign analysis, reporting, and A/B testing.
• Experience optimizing lead management processes, including scoring, nurturing, and handoffs.
• High level of initiative, ownership, and ability to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills with cross-functional teams.
• A desire to grow into a strategic leadership role over time.

• Medical, Dental, Vision Insurance etc.
• Flexible PTO
• Maternity & Paternity Paid Leave
• Reimbursement for Gym Memberships and/or Fitness Equipment
• Wellness Program Offerings
• 401(k), Life Insurance, Short and Long Term Disability
• Paid Holidays, including JupiterOne Day on July 21st.
• Generous Employee Referral Program
• & SO much more!