Director of Marketing Strategy

One of our clients is seeking a Director of Marketing Strategy to develop, implement, and lead the company's overall marketing strategy. This senior leadership role involves collaborating with cross-functional teams, managing a marketing team, and driving long-term growth and brand positioning. The role leverages data, market research, and industry insights to inform marketing initiatives, align them with business objectives, and deliver measurable results.

Key Responsibility Areas: 

1. Develop and Implement Marketing Strategy: 

- Lead the development of the company’s marketing strategy in alignment with the overall business goals and objectives.
- Identify key market opportunities and target audiences to drive brands awareness, customer acquisition, and retention. 
- Define strategic objectives and measurable KPIs for marketing initiatives. 
- Drive innovation in marketing strategies by staying informed on industry trends, emerging technologies, and competitor activities. 

 2. Cross-Functional Collaboration:

- Work closely with other departments (Sales, Product, Operations, etc.) to ensure marketing strategies are aligned with business needs. 
- Collaborate with creative, digital, and content teams to develop compelling campaigns. 
- Partner with the data analytics team to track, measure, and optimize marketing effectiveness. 

3. Brands Development and Positioning: 

- Lead brands development and positioning efforts to ensure consistency and clarity across all marketing touchpoints. 
- Drive efforts to strengthen the company’s value proposition and competitive positioning in the market. 

4. Marketing Campaigns and Execution: 

- Oversee the design, execution, and management of marketing campaigns across multiple channels (digital, print, events, etc.). 
- Ensure campaigns are strategically aligned with the company's growth objectives and deliver ROI. 

5. Leadership and Team Management:

- Lead, mentor, and manage the marketing strategy team, fostering a high-performance culture.
- Develop team capabilities, ensuring they have the resources and skills needed to execute successful marketing strategies. 

6. Market Research and Insights:

- Conduct and analyze market research to understand consumer behavior, industry trends, and competitive landscape. 
- Provide actionable insights that influence strategic marketing decisions and customer engagement. 

7. Budget Management and Resource Allocation:

- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Monitor and report on marketing spend to ensure it aligns with strategic goals and delivers measurable results. 

8. Performance Measurement and Reporting: 

- Track, measure, and report on the performance of marketing strategies using key metrics (e.g., ROI, engagement, conversion rates). 
- Make data-driven recommendations for continuous improvement. 

9. Innovation and Continuous Improvement: 

- Foster a culture of innovation within the marketing team, encouraging experimentation with new channels, tactics, and technologies. 
- Regularly assess and refine the marketing strategy to ensure it adapts to changing market conditions and evolving customer needs. 

• Bachelor's Degree in Marketing, Business, Communications, or related field (Master’s degree preferred). 

• 10 years of experience in marketing, with at least 3 years in a senior strategy or leadership role.