Direct Response Media Buyer (FB Ads Specialist with Multi-Platform Experience)

OVERVIEW

Our private label brand on Amazon is a fast-growing, innovative leader in the supplements niche. We specialize in high-performance, data-driven digital marketing. We are looking for a highly skilled Direct Response Media Buyer with deep expertise in Facebook Ads to join our team. While Facebook will be your primary focus, you'll also be responsible for scaling campaigns across platforms like TikTok and Google. If you're a strategic leader who can manage cross-platform campaigns and craft high-converting copy, this is the role for you!

KEY RESPONSIBILITIES

• Facebook Ad Campaign Management: Take the lead in planning, launching, managing, and optimizing Facebook ad campaigns with a sharp focus on ROAS and profitability.
• Multi-Platform Media Buying: Oversee and optimize campaigns across other channels such as TikTok, Google, and any emerging platforms, while maintaining a strong focus on performance and ROI.
• Direct Response Copywriting: Write high-conversion copy for ads, funnels, landing pages, advertorials, and video sales letters (VSLs) to ensure a compelling message across all channels.
• Strategic Funnel Development: Develop and implement strategies for various sales funnels across platforms, using A/B testing, Conversion Rate Optimization (CRO), and performance-driven approaches.
• Team Leadership: Hire, train, and manage a team of specialists to scale advertising efforts across platforms.
• Testing & Optimization: Continuously A/B test creatives, landing pages, and funnels across Facebook and other platforms to maximize conversions and ROI.
• Leadership & Initiative: Set goals, manage budgets, and take responsibility for key performance metrics across all channels, with a primary focus on Facebook Ads.
• Budget & ROAS Management: Ensure budget efficiency and track ROAS across all platforms, with special attention to Facebook ad spend.

• Expertise in Facebook Ads: 2+ years of experience managing high-performance Facebook ad campaigns with proven success in achieving and exceeding ROAS targets.
• Multi-Platform Experience: Strong working knowledge of media buying on TikTok, Google, and other digital advertising platforms.
• Direct Response Copywriting: Proven ability to write compelling copy that converts across different platforms and ad formats.
• Funnel Mastery: Deep understanding of funnel creation, CRO, A/B testing, and crafting high-converting advertorials and VSLs.
• Data-Driven & Results-Oriented: Proven track record in driving revenue, improving ROAS, and scaling digital campaigns across multiple platforms.
• Leadership & Team Management: Experience managing teams and leading cross-platform media buying efforts.
• Industry Knowledge: Experience in supplements or telehealth is a plus, though not required.
• Self-Starter: Ability to take initiative and drive results with minimal supervision, managing multiple platforms simultaneously.
• Pacific Time Zone: Must be willing to work in PST

• Competitive salary with performance-based bonuses tied to key growth metrics
• Opportunity to manage and scale high-impact campaigns across multiple digital platforms
• A collaborative, fast-paced, and results-driven team environment
• Significant opportunities for career growth and advancement