Channel Optimization Lead

The Lifecycle Marketing Team at Klaviyo is the Center of Excellence that delivers seamlessly scalable customer experiences across all segments and geographies through our owned channels. We own the channel performance and optimization and are dedicated to achieving remarkable impacts at every stage of the Customer Lifecycle.

As the Channel Optimization Lead within the Lifecycle Marketing Team, you will assume a visionary role, commanding the performance of all our customer-facing channels and propelling our strategic global direction to unprecedented heights. This position demands an unwavering focus on performance, a commitment to exceeding benchmarks, and the implementation of scalable testing strategies. The ideal candidate will have over 8 years of relevant experience and a proven track record of collaborating with stakeholders to overcome business challenges. Mastery in cross-functional communication, analytical reasoning, project management, and a proactive, customer-centric mindset are indispensable. Join us as a Channel Optimization Manager and embark on a journey of big thinking, where your contributions will redefine the boundaries of Lifecycle Marketing excellence.

How You'll Make a Difference:

• Establish and own performance benchmarks for all marketing channels, relentlessly optimizing through the development and management of a best-in-class testing program.
• Scale winning test results to elevate the optimization of existing and future marketing campaigns across all owned channels.
• Collaborate dynamically with teammates and cross-functional partners, delving into diverse data sources to create highly targeted segments that enhance performance.
• Foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations.
• Champion customer-first initiatives (e.g., Newsletter & Preference Center), ensuring unparalleled customer experiences with transparent and measurable outcomes.
• Partner with Lifecycle Marketing teammates to refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.
• Embrace an ownership mindset while delivering extraordinary results.

Who You Are:

• You bring over 8 years of experience in Demand Generation, Performance Marketing, or Email Marketing.
• You possess profound expertise in marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.
• You exhibit a strong passion for data and segmentation with an insatiable curiosity to understand both the ‘who’ and the ‘how’ of a campaign’s audience performance.
• You excel at managing multiple projects simultaneously with finesse.
• You thrive in fast-paced environments, approaching challenges with an indomitable "can-do" attitude.
• You are a creative thinker, driven by curiosity and a fervent passion for innovation.