CRM Co-Ordinator

Kurt Geiger Digital

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands. We have invested over £12m over the last few years, during the pandemic, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.

Digital Marketing Team

We’re a best-in-class marketing function with a strong track record of delivering incremental and profitable growth in customer acquisition and lifetime value. Through a combination of the latest technology, carefully curated external partnerships, and highly skilled internal talent, we continually focus on providing clear and measurable success across three DTC brands in both domestic and international markets. We strike a balanced approach to managing the details with laser focus as well as staying ahead of the curve on the macro changes effecting our industry such as changes in Privacy, Cookies and AI. In an ever-changing digital landscape, we’re perfectly positioned to capitalise on all the new and exciting opportunities on the horizon.

The Role

We are seeking a customer-centric CRM Coordinator to join our dynamic team. Working together with the Paid Marketing Team, our key focus is to increase frequency and lifetime value by leveraging customer insight and trends to deliver relevant personalisation. The CRM Coordinator will be responsible for executing and optimising our domestic email, SMS and app campaigns. Reporting into the CRM Manager, this role requires a strategic thinker with a strong understanding of CRM best practices and a passion for data-driven insights.

• Working with the offshore email building team and the CRM Assistant to execute outbound CRM campaigns for Kurt Geiger domestic sites, (Kurt Geiger UK, Carvela and Shoeaholics)
• Co-ordinate the planning of the email, SMS and push notification schedule alongside internal stakeholders
• Utilize CRM tools and analytics platforms to track campaign performance and trends across markets, presenting back to management and the wider team.
• Leverage performance insight, consumer data and competitor knowledge to drive effective and efficient campaigns, identifying insights and spotting opportunities for growth or improvement
• Optimise and maintain customer segmentation strategies, to ensure end-to-end personalisation and relevant marketing communications
• Develop knowledge of all functionalities within our ESP to support with the delivery of the overall CRM Strategy
• Stay up to date with the latest trends and innovations in CRM, including compliance to new regulations.

Person

• Experience in a CRM role, preferably within the retail or fashion industry.
• Strong understanding of CRM campaign and retention KPI’s, with the ability to analyse and articulate performance insights.
• Experience in Braze is a plus but not essential.
• Proficient in data analysis and reporting tools such as Google Analytics, Tableau and Excel.
• Reliable, detail-oriented and effective at managing multiple priorities to meet deadlines.
• Strong communicator and confident collaborator, with solid project management skills.
• Proactive problem-solver with a hands-on approach to troubleshooting and delivering solutions.
• Able to work independently and in team settings within fast-paced environments.
• Experience with app marketing and push notifications; familiarity with Braze is a plus.

• Free 24 hour virtual GP access
• Summer hours - 3pm Friday Finish
• Payday half days throughout the year
• Enviable discounted products
• Harrods discount
• Sample sales
• Gym discounts
• Enhanced pension scheme including life assurance

If you’re successful, you will work for a business which recognises that amazing people are the key to driving our business forward and fulfil our vision of being the world’s leading multi-channel retailer of luxury branded shoes and accessories. We are a fast-paced business where no two days are the same, so you will need to be adaptable; but we will reward your hard-work, commitment and loyalty with a fantastic benefits package and very real opportunities for progression.

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