Head of SEM (Remote)

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. 

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

ABOUT THE ROLE

We are building a high-performance SEM strategy to drive growth, optimize acquisition, and scale our paid search efforts across various business verticals. As part of this initiative, we are looking for a Head of SEM to lead the development, execution, and continuous optimization of our search engine marketing campaigns in collaboration with our team of experts. This person will be instrumental in shaping our paid search strategy, leveraging data-driven insights, automation, and best practices to maximize ROI and efficiency.

YOUR MISSION

As a Head of SEM at Leadtech, you will:

• 1. Team Leadership & Development
• Manage and mentor a team of SEM Team Leads, providing guidance, support, and clear direction to foster growth and high performance.
• Drive a collaborative and results-oriented team culture focused on innovation, testing, and continuous improvement.
• Conduct regular performance evaluations, provide actionable feedback, and identify training opportunities to enhance team capabilities.
• 2. Strategic SEM Management
• Develop and oversee the execution of comprehensive Search Engine Marketing (SEM) strategies to drive traffic, leads, and revenue for multiple projects.
• Align SEM strategies with overall business and marketing objectives, tailoring approaches for different industries and project requirements.
• Own and monitor key SEM metrics such as ROI, ROAS, CTR, and conversion rates, ensuring profitability and efficiency.
• 3. Campaign Oversight
• Supervise the performance of paid search campaigns across platforms such as Google Ads, Microsoft Ads, and other PPC channels.
• Approve campaign structures, ad creatives, bid strategies, and keyword targeting to ensure consistency and alignment with strategic goals.
• Collaborate with the analytics team to establish and track key performance indicators (KPIs) and uncover actionable insights.
• 4. Process Optimization & Innovation
• Standardize workflows and campaign management processes across the team to ensure operational excellence.
• Stay updated on SEM trends, algorithm changes, and new platform features to implement innovative solutions.
• Drive automation initiatives and leverage tools like Google Ads Scripts, SA360, or third-party platforms to maximize efficiency.
• 5. Cross-Functional Collaboration
• Partner with content, creative, and analytics teams to ensure campaigns are data-driven and optimized for conversion.
• Work closely with project stakeholders to align SEM strategies with overall marketing objectives and project goals.
• Coordinate with finance teams to ensure accurate budget tracking and adherence to financial targets.

WHAT WILL MAKE YOU STAND OUT FROM THE CROWD

We’re looking for someone with a balance of hard and soft skills who can thrive in a dynamic, cross-functional environment. Here’s what we’d love to see:

• 8+ years of hands-on SEM experience, with at least 5 years in a leadership role managing teams.
• Proven track record of managing large-scale SEM campaigns with multi-million-dollar budgets across multiple industries or geographies.
• In-depth knowledge of Google Ads, Microsoft Ads, and other PPC platforms. Certifications are a plus.
• Expertise in SEM tools and technologies, including Google Analytics, SA360, SEMrush, and bid management tools.
• Strong analytical skills and the ability to derive actionable insights from performance data.
• Exceptional leadership and team management skills, with a passion for coaching and developing talent.
• Ability to thrive in a fast-paced, dynamic environment with a strategic and hands-on mindset.
• Strong communication and presentation skills, with experience influencing stakeholders at all levels.

WHY SHOULD YOU JOIN US?

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it coplete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address protecciondedatos@LeadTech.com, attaching to your request a document that can validate your identity.

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!