Digital Marketing Specialist

Digital Marketing Specialist

Base Salary Range of $70,000 to $90,000 (DOE)

Please Refer to Req #25-008

For over 100 years, we’ve manufactured high-quality products right here in the USA. We still operate out of our Oregon-based factory to this day, producing innovative, battle-proven optics for the world's most relentless hunters, shooters, law enforcement officers, and military personnel. Regardless of the product, whether it's a red dot or a riflescope, we design and manufacture it with one goal in mind—to ensure it performs for life.

At Leupold and Stevens we’re American to the Core and passionate about what we do.  Product excellence and uncompromising quality are our top priorities. We’ve built a collaborative, high performance culture where team players with innovative ideas and a sense of urgency thrive.

Our benefits package is amazing:

• affordable health and dental insurance
• a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
• a generous tuition reimbursement program
• company contributions up to 8% of base pay into a 401K retirement account
• profit sharing
• and great product discounts (to name a few)

What You’ll Be Doing as a Digital Marketing Specialist:

As our Digital Marketing Specialist, you’ll be at the forefront of Leupold’s digital initiatives, partnering with the Digital Marketing Manager to execute bold, innovative campaigns across web, email, SEO, and paid media. This versatile position demands creativity, technical expertise, and a relentless drive. You’ll craft engaging content, optimize digital platforms, and develop strategies to connect with and inspire our core audience of hunters and shooters. If you’re ready to make an impact across every facet of digital marketing, we want you on our team.

Email Marketing & Automation:

• Design, develop, and execute email marketing campaigns that don’t just land in inboxes—they inspire action.
• Build dynamic automation workflows that create personalized, unforgettable customer journeys.
• Own and grow the Core Insider email list while staying sharp on industry best practices.
• Analyze and report on performance, making data-driven recommendations for optimization.

Website Management & SEO:

• Ensure Leupold.com remains fresh, relevant, and expertly optimized—ranging from product pages to immersive campaign landing pages.
• Deploy innovative SEO tactics that not only enhance rankings but truly excel in the digital landscape.
• Collaborate closely with the E-commerce team to refine the site’s user interface, guaranteeing an exceptional and effortless shopping experience.
• Leverage data insights to identify trends, implement enhancements, and consistently boost site performance.

Content & Storytelling:

• Tell stories that matter—create blogs, support articles, web pages, and digital assets that captivate and educate hunters and shooters.
• Work with top industry ambassadors and partners to create authentic content that highlights Leupold’s relentless performance.
• Drive paid media strategies with scroll-stopping content across Google, Meta, CTV, and programmatic platforms.
• Partner with the creative team to adapt and optimize bold, on-brand visuals and messaging for maximum impact across web, email, and paid media.

Strategic Collaboration

• Work together with the Digital Marketing Manager and Director of Marketing to bring digital ideas to life.
• Conceptualize and deliver innovative campaigns that support brand, product, and sales initiatives across all digital channels.
• Stay ahead of the curve by spotting trends and leveraging new technologies to keep Leupold at the forefront of the digital landscape.

Analytics & Reporting:

• Break down the numbers—use tools like Google Analytics to track, measure, and refine every campaign.
• Provide regular reporting and deliver actionable insights that don’t just inform but transform our strategies.

Skills and Experience You’ll Need as a Digital Marketing Specialist:

Education and Experience:

• Bachelor’s degree in digital media, marketing, advertising, or related field preferred (or equivalent work experience.)
• 4+ years of experience in brand, digital, email, or web marketing roles.

Skills & Expertise:

• Proficiency with email marketing platforms (e.g., Listrak) and automation tools.
• Strong grasp of SEO principles and experience with tools like Google Analytics, BrightEdge, or similar.
• Experience managing web content through CMS platforms (e.g., Magento, Shopify).
• Basic knowledge of HTML, CSS, and JavaScript for website updates preferred.
• Familiarity with paid digital ad platforms (e.g., Google Ads, Meta Ads Manager).
• Creative design skills in Adobe Creative Suite.

Traits & Competencies:

• Detail-Oriented: Meticulous in execution and the small details.
• Creative Problem-Solver: Ability to think strategically and execute effectively.
• Collaborative Team Player: Strong interpersonal skills to work across departments.
• Self-Motivated: Thrives in a dynamic, fast-paced environment.
• Passionate Outdoors Enthusiast: Knowledge and passion for hunting, shooting, or outdoor activities is a strong plus.

Work Environment for as a Digital Marketing Specialist:

Work takes place in an office environment with consistent computer use. Occasional domestic travel required (estimated 10%).

For details on positions and to apply, go to:

www.leupold.com/careers

Leupold & Stevens, Inc.

14400 NW Greenbrier Parkway

Beaverton, Oregon 97006

* Leupold & Stevens, Inc. is an Affirmative Action Equal Opportunity Employer. A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential.  The company was founded on the principle of giving customers and our team members ‘A Square Deal’; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities.

* With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process.  To request an accommodation to the application process, please send an email to HRDept@Leupold.com or call (503) 646-9171 and a Leupold & Stevens representative will contact you.

* Leupold & Stevens, Inc. is a drug free workplace.  All final candidates must successfully pass a pre-employment drug screen and background check.

* Leupold & Stevens, Inc. complies with all applicable FAR & DFAR regulations.

* We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.’s ability to apply for and obtain an export control license on your behalf.