Product Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to deliver bespoke solutions at speed and at scale. Our APAC and EMEA based cross-functional teams support client projects with strategy, ideation and execution across social media, data analytics, events, paid media, content and CRM.

Product Marketing Specialist

As a Product Marketing Specialist, you’ll play a pivotal role in supporting one of the interactive products of the world’s largest technology brands. As part of your multidimensional role covering the whole product marketing lifecycle, you’ll get to support programmes across growth marketing, campaigns, user research, analytics and business insights in order to scale the product and make it more relevant for pan-India consumers. You’re expected to manage a variety of stakeholder partnerships when working with the client’s marketing, product, and engineering teams. 

Role: 

• Managing 2-3 large cross media campaigns by managing launches, aligning with creative and media agencies including validation and providing feedback to agency partners.
• Conducting 3-4 large researches per annum when working with external research agencies on new products and creative concepts that help to evolve the marketing strategy.
• Liaising with the local product marketing teams across product launches, keeping track of launch timelines an updating launch documents
• Conducting consumer research and positioning analysis and collaborating with the insights teams and country teams when rolling out research studies in local markets.
• Working with internal Product Marketing and Engineering teams to plan and execute always-on growth campaigns.
• Tracking the performance of ongoing campaigns and projects and regularly report progress.
• Analysing growth data and making growth strategy recommendations to improve the relevancy of marketing initiatives. 
• Preparing strategic presentations and clearly communicating findings to senior stakeholders and to the broader organisation.

You:

• 5+ years experience in consumer marketing (integrated marketing setup) on apps and tech products, in a technology company, or SaaS platform. 
• Prior experience as a Product Marketing Specialist, Technical Project Manager, Business Analyst, Software Engineer is desirable.
• Demonstrated strong performance in prior roles with increasing levels of responsibility and independence.
• Able to effectively prioritise with distinctive problem solving and impeccable business judgment.
• Exceptional analytical skills with the ability to deep dive into data and shine a light on meaningful insights.
• Experience collaborating with stakeholders from a variety of backgrounds.
• Exceptional verbal and written English communications and presentations skills and native in one of the widely spoken Indian languages, i.e Hindi, Tamil. 

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!