Senior Manager, Campaign Strategy

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair. 

Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.  

We’re making new and exciting things – and we could really do with your help. 

The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO.

MOO is seeking a Senior Manager, Campaign Strategy to join the CRM team to create remarkable customer experiences while driving commercial performance. In this role, you will be responsible for shaping and enhancing the end-to-end omnichannel customer experience, growing customer engagement, retention, and lifetime value. You will bring campaigns to life by developing detailed creative briefs and collaborating with teams across the business to ensure seamless execution. Your efforts will ensure that every customer interaction is relevant, personalised, and consistent with our brand’s goals and values. This is a newly formed role to help MOO take customer marketing efforts to the next level, ensuring they deliver both an exceptional customer experience and measurable business impact.

This is a hybrid role based in London and reports to the Head of Global CRM - applications close on the 14/02/25

We are seeking a customer-centric marketer capable of bringing cross-functional teams together to deliver engaging customer experiences. The successful candidate will have a passion for both the creative and analytical sides of marketing and will be able to orchestrate campaigns from ideation (with brand marketing and creative teams) to execution (with performance marketing channel owners) to ensure that every touchpoint in the customer journey is optimised for engagement and value.

In this role, you’ll play a key part in managing the customer marketing calendar, developing campaign strategies, and overseeing the execution of key customer initiatives across multiple channels. We’re looking for a confident communicator and facilitator with a proven track record of managing cross-functional marketing campaigns and driving customer engagement.

• A high standard of what a “good” customer experience looks like.
• Ability to take insights from our customer analytics team and turn them into effective marketing campaign strategies.
• A keen attention to detail, with the ability to critically assess outgoing marketing content.
• Demonstrated experience in writing and managing creative briefs that lead to cohesive, multi-channel campaigns.
• Strong collaboration and communication skills, with the ability to bring different teams together to achieve a shared goal.
• Experience in creating and managing personalised customer journeys across multiple marketing channels.
• Familiarity with loyalty or customer retention strategies in a B2B or B2C industry.
• Confidence to introduce bold new strategies and innovate from what already exists.

• Understand the customer experience across all marketing campaign touch points, ensuring an exceptional journey through email, direct mail, transactional messaging, web, and more.
• Champion an omni-channel contact strategy for customers—ensuring an effective and remarkable customer experience regardless of the medium of interaction.
• Manage and prioritise the customer marketing calendar, balancing broader business needs (new product launches, sales, brand campaigns) with customer engagement opportunities, retention, and revenue performance for growth.
• Develop creative briefs for customer marketing campaigns, from large-scale promotions to personalised targeted lifecycle efforts.
• Facilitate cross-functional campaigns, working closely with teams across the business to align efforts across CRM, brand, product marketing, paid media, e-commerce, sales, and customer service.
• Collaborate with the brand team to ensure all customer communications meet MOO’s brand ideals and resonate with our audience.
• Focus on personalisation and relevance in all customer touch points, with an eye towards fostering customer loyalty and growing lifetime value.
• Understand the trading impact of campaigns, measuring success and adjusting strategies to optimise performance.
• Partner with channel owners to ensure the smooth orchestration of campaigns, aligning teams on messaging, timing, and execution.

• • Project management experience
• • Experience working with omnichannel marketing platforms such as Braze or Salesforce Marketing Cloud.

What’s it like to work at MOO? 

MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, MOO’s share option scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.

As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.