Social & Content Specialist - job 1 of 2

Hi! And thanks for stopping by! 

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. 

About the Team

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

About The Role

The Social and Content Specialist will be responsible for developing, managing, and successfully implementing social media strategies and content that aligns with our brand and Enterprise marketing goals. The ideal candidate has a passion for B2B social marketing, storytelling, a strong sense of design, and a deep understanding of social media trends. This role involves collaborating with cross-functional teams to drive brand awareness, engagement, and conversion through two main social media channels - LinkedIn and YouTube. 

You will manage relationships with a wide range of customers, partners, and team members to deliver content of an outstanding and consistent quality.

What You'll Be Doing

-  Social Media and Content Strategy: Develop and implement social media strategies to increase brand awareness, engagement, and growth across all channels, with a particular focus on LinkedIn and YouTube. Manage the execution of the content strategy with effective planning, measurement, and optimization of content and formats.

-  Content Generation: Generate, curate, and manage engaging and on-brand content for social media including vertical video, blogs, and other digital platforms. Effectively and distribute content for maximum impact to build mutual gain for MYOB and our audiences.

-  Community Engagement: Build and nurture relationships by engaging with followers, responding to comments, and fostering meaningful conversations.

-  Campaign Management: Plan, complete, and optimize social media campaigns that support marketing initiatives, product launches, and key events.

-  Analytics & Reporting: Track social media performance through analytics tools, prepare regular reports, and provide insights to optimized content and strategies.

-  Trend Analysis: Stay informed about the latest social media trends, standard methodologies, and platform updates. Share relevant insights with the team to encourage innovation.

About You

-  Strong writing and editing skills with a passion for storytelling and crafting compelling narratives.

-  Proficiency in all social media platforms (with a focus on LinkedIn and YouTube) and tools (e.g., Hootsuite, Buffer, or similar).

-  Proficient in producing social-first vertical video, with experience producing UGC and EGC a bonus. 

-  Experience with graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar.

-  Analytical approach with the ability to interpret data and provide actionable insights.

-  Strong organizational skills and the ability to manage multiple projects, stakeholders and deadlines.

-  Experience with social/content for B2B - beneficial with SaaS experience.

Our Culture & Benefits 

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.  

🎥 See what it's like to work at MYOB and what we're all about.

🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! 

🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 

🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 

🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! 

🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 

🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.  

MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!  Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB.  So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!