Marketing Specialist

Summary:

The Marketing Specialist will support the Sales and Marketing Manager in executing effective marketing strategies, marketing campaigns, and ensuring smooth daily operations within the marketing department. He/She will play a key role in coordinating marketing initiatives, executing marketing plans, and providing insights to enhance marketing performance and achieve business goals.

Responsibilities:

·       Assist in executing and implementing marketing plans and strategies.

·       Coordinate and oversee marketing campaigns, ensuring alignment with company objectives.

·       Monitor and report on the effectiveness of marketing campaigns.

·       Conduct market research, surveys, and competitor analysis to identify trends and opportunities.

·       Oversee content creation for marketing materials, social media, and the company website.

·       Organize and oversee company events, exhibitions, and promotional activities.

·       Assist in managing SEO, lead generation and other digital marketing campaigns.

·       Analyze marketing performance data, market research, and provide insights for continuous improvement.

·       Handles other marketing tasks assigned by Marketing Manager.

• Bachelor’s degree in marketing, business, or a related field.
•  1-3 years of experience in marketing.
•  Strong understanding of marketing principles, market research, and campaign management.
• Familiarity with digital marketing tools and platforms, including SEO, social media and ROI.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and basic graphic design skills.

Key Skills & Core Competencies

·       Knowledge in marketing analytics tools (e.g., Google Analytics) and basic graphic design skills.

·       Analytical mindset and ability to interpret marketing data.

·       Adaptability to changing market trends and conditions.

·       English language is a must.