Product Specialist
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About Ogilvy
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
About the Role
The Product Strategy Analyst position is responsible for becoming a product expert and providing product insights and education to the larger agency and client teams. It is the responsibility of the Product Strategy Analyst to have an intimate knowledge of all things related to the clients products, how they work, what their market position is, and how to best demonstrate their technologies or capabilities. The position requires maintaining direct communication with both Client and Agency teams regarding all things product, feature and industry related. This includes the creation, substantiation, and distribution of all marketing claims used across all messaging. You will also work closely with the Strategy teams to help craft strategic positioning and insights for new creative work. This is a position designed for someone who lives and breathes cars and would like to take the next step in connecting advertising to an automotive passion.
What You’ll Do
- Report to the Director of Strategy.
- Maintain a fluid knowledge of all client products and features
- Must be able to article how a technology works and best practices on integrating into creative concepts
- Maintains agency and client claims process.
- Reports Findings to senior personnel
- Will research and substantiate new claims for advertising purposes.
- Present new claims to senior personnel and client teams for approvals
- Reviews strategic briefs, creative concepts, rough cuts, and final versions of creative work for product accuracy.
- Attend shoots to ensure product accuracy.
- Answer product related questions from Creative, Account, Strategy, and Production teams.
- Remain knowledgeable about the automotive industry and identify potential opportunities for conquesting against competitors.
- Present findings to senior personnel
What You’ll Need
- Strong automotive interest required
- Must have experience with research and analytics
- Automotive research experience is a plus
- Strong presentation skills required
- Must be comfortable working with large data sheets
- Proficiency in Excel, Word, and Google Drive
- Experience working in advertising is a plus
- Experience with a previous vehicle account is a plus
- Experience with Wards Automotive and AutoPacific data is a plus
- Overnight travel may be required
- Occasional nights and weekends may be required
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
#LI-JF1
The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Equal Opportunity Employer. Ogilvy considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants from the United States can learn more about their rights by viewing the federal "Know Your Rights" and Pay Transparency posters by clicking here.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
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By
Ogilvy
Founded by David Ogilvy in 1948, today's Ogilvy spans 83 countries and 132 offices, re-envisioned as a unified creative network making brands significant in today's intricate and hyper-connected world.
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