Specialist - B2B Marketing, Central (GSGs - Multistores & Pureplayers)

AT A GLANCE

Welcome to On! We're one the world's the fastest growing premium sportswear brand defined by innovation; on a mission to ignite the human spirit through movement.  With a passion for revolutionizing performance-driven products, On is taking the global sports footwear, apparel and accessories market by storm with cutting-edge tech and innovative products and a commitment to sustainability.

Having inspired millions of runners worldwide, we're expanding our horizons, and to help us reach new heights, we're on the lookout for a Specialist - B2B Marketing, Central who is responsible for On's brand development, positioning and consumer growth within General Sporting Goods (GSG) retailers across Germany, Austria and Switzerland. 

You will report to the Senior Lead B2B Marketing Central. This role can sit in either Zurich or Berlin, while the work will be hybrid and flexible, with some travel to other key cities in the region.

YOUR TEAM

We are the Central Marketing team at On. Our mission? To amplify On’s brand and to engage On fans and communities across all channels. How do we do this? Through authentic and creative brand engagement and impactful digital and experiential campaigns. At the heart of our work is supporting our communities to dream big, and setting them on the right path to turn those dreams into reality. 

As you'd expect from a sports brand, the Marketing team at On is a dynamic, fast-paced, innovation-driven, and hands-on environment. We're passionate and energized, and this enthusiasm shines through our brand partners and consumer experiences. We breathe life into the Global brand narrative in the European market, connecting with new and existing consumers in a locally relevant and inclusive way. Join us as we continue to move and inspire!

YOUR MISSION

• Drive brand awareness and sell-through across On’s Central B2B accounts focussing on the General Sporting Goods retailers (GSGs).
• Build and own the retail consumer journey and Go To Market (GTM) roadmap for your Central B2B accounts and be their key marketing contact person.
• Working closely with our sales team, you will play a key role during the sell-in process, introducing campaign-related marketing initiatives and setting the tone for the upcoming seasons.
• Develop impactful, consumer centric retail marketing experiences in alignment with the central Brand Marketing and Brand Activation teams.
• Together with your team, be the ear-to-the-ground and gateway to the market consumer landscape, reporting on trends, sentiments and consumer behavior, informing & influencing critical business decisions.
• Ensure that all relevant initiatives are implemented on time and within budget.

YOUR STORY

• Ideally at least 2 years of relevant experience in Retail Brand Marketing roles in the fashion or sports industry.
• Strong project and stakeholder management skills.
• You are a self-starter, solution-oriented and have an organized way of working that enables you to stay on top of your projects in a fast-paced environment.
• Innovative entrepreneurial attitude, with a hands on mentality focused on driving results.
• Deep understanding of the running & active consumer and the way they shop.
• Experience working with critical marketing success metrics and KPIs. Enjoy challenging yourself and the status quo through analyzing and reporting on past initiatives.
• You are C1+ level or fluent in both German and English.
• Willingness to travel 15-20% of the time; travel will fluctuate based on business needs.