Marketing Specialist (Demand Generation)

OpenGov is the leader in AI-enabled software for cities, counties, state agencies, and special districts. With a mission to power more effective and accountable government, OpenGov serves more than 2,000 communities across the United States. OpenGov is built exclusively for the unique asset management, permitting and licensing, procurement, tax and revenue, budgeting and planning, and financial management needs of the public sector. The OpenGov platform empowers organizations to operate more efficiently, adapt to change, and strengthen trust in the communities they serve.

Learn more or request a demo at opengov.com

Job Summary:

The Demand Generation Specialist is a key contributor to pipeline growth across the OpenGov Cloud. In this role, you will focus on driving lead acquisition, nurturing prospects, and creating impactful campaigns. This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration. The ideal candidate demonstrates a solid understanding of B2B marketing and a passion for achieving measurable results aligned with OpenGov’s mission.

• Campaign Strategy & Execution: Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).
• Lead Generation: Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.
• Targeted Marketing: Identify and evaluate new vendors, channels, and campaign concepts that align with OpenGov’s Ideal Customer Profile (ICP) and suite-level needs.
• Budget Management: Manage campaign budgets, ensuring resource allocation aligns with performance targets and ROI expectations.
• ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.
• Marketing Automation: Use platforms like Marketo and Salesforce to build campaigns, segment audiences, and track results, adjusting tactics as necessary. 
• SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.
• Performance Tracking & Campaign Insights: Monitor campaign metrics, produce initial performance reports, and recommend improvements based on findings. 
• Cross-Functional Collaboration: Work closely with sales development, product marketing, content marketing, and operations teams to ensure alignment between demand generation activities and broader company objectives. 

• Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
• A minimum of two years of experience in  B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
• Proficiency with  Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
• Experience with Google Analytics, Google Ads, and social advertising platforms is preferred. 
• Goal-driven with a keen interest in search and digital marketing is required
• Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
• Strong analytical skills with the ability to interpret data and identify actionable insights is required. 
• Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required
• Strong writing, grammar, spelling, proofreading, and researching skills are required

Why OpenGov?

A Mission That Matters

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work for You

Enjoy an award-winning workplace with the benefits to match, including:

- Comprehensive healthcare options for individuals and families.

- Flexible vacation policy and paid company holidays

- 401(k) with company match

- Paid parental leave, wellness stipends, and HSA contributions

- Professional development and growth opportunities

- A collaborative office environment with weekly catered lunches