Performance Marketing & GTM Campaign Manager

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.

About the Role

The Performance Marketing & Go-To-Market (GTM) Campaign Manager is pivotal in driving pipeline growth by bridging marketing and sales to develop and execute data-driven campaigns across PPC, Search, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability. 

Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, and Meta. The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure. 

The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth. This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory. 

Location: Remote within the US

• Act as the primary liaison between our Marketing and Sales teams to create audience segments, strategy, and marketing campaigns. 
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Display, LinkedIn, and Connected TV (CTV). 
• Support the launch and execution of new test channels and campaigns. 
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals. 
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets. 
• Leverage customer segmentation and target market inputs to optimize media performance 
• Work closely with creative, product marketing, and sales teams to develop high performing ads 
• Drive operational excellence across performance marketing channels 

• Demonstrated history of delivering measurable results through performance marketing. 
• Over 3 years of experience in growth marketing/performance marketing. 
• Proficiency with Google and LinkedIn platforms is essential; familiarity with additional channels is a plus. 
• Hands-on experience with CRM systems such as Salesforce, and a strong advantage in building ABM segments and campaigns. 
• Exceptional communication and organizational skills. 
• Ability to thrive in a fast-paced, dynamic environment. 
• Strong proficiency with analytics tools and platforms. 

The base salary range for this role is $63,000 - $115,000 You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.

#LI-KH2 #LI-remote

Why You’ll Love It Here

• Generous medical, dental, and vision coverage for full-time employees and their dependents

• Flexible time off

• 401k to help you save for the future

• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military

• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work

• Infertility/ assisted reproductive services benefit

• Employee referral bonuses to encourage the addition of great new people to the team

• Plus, unlimited snacks and beverages in our kitchen

• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.