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Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first marketing campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities.
We are seeking a Sr. Social Media Analyst to conduct deep analysis of social media campaign data across
various platforms and tools, as well as social listening analyses. This role will be required to use this data
to support social strategies with strategic data-driven insights and provide recommendations for
optimizing social media strategy.
Your Impact - Lead data analysis, cleanup and normalization, as well as develop insights and strategic recommendations based on that analysis
- Dive into user engagement and conversion data to determine effectiveness of copy and community management tactics
- Constructs detailed reports and visual presentations with a problem solving and optimization mindset
- Evaluates processes and reporting to provide recommendations for improvement
- Proactively researches audience targets and online fan communities to make recommendation on engagement
- Serves as main point of contact for clients on reporting deliverables and data-related questions
Your Experience - At least five years of experience in a social media analytics role
- Strong understanding of all social networks, their functionality, and the marketing and digital advertising landscape
- Can provide examples of using social media analytics to increase the performance of a campaign
- Exceptional project management skills with a keen eye for detail
- Strong experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
- Skilled in conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
- Digital Media agency experience strongly preferred
Your Availability
$60,000 - $90,000 a year
The salary range for this role is $60,000 - $90,000 and is based on experience, responsibilities of the position, subject matter expertise and is location specific.
We also know how important benefits are to your overall compensation package and take them seriously. Work/life balance, health insurance, DEI and training are all an important part of the DMM DNA. (Benefits are dependent on eligibility.)
Benefits:
-DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
-Employer paid life insurance
-A tax-advantaged health savings account (HSA)
-A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
-Paid family leave
Work/Life Balance:
-Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
-DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
DEI:
-DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
-ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
-Generous donation match to non-profits of interest to our employees
Training:
-Extensive onboarding that includes working with multiple departments to learn the DMM way
-Frequent trainings on the latest tools and trends and how to optimize them for our clients
Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That’s right, no glass ceiling and room to learn.
Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.