About Us:
Super Speciosa is a leader in the kratom industry, committed to providing high-quality, lab-tested products to our customers. We are looking for a Community Manager to enhance our online presence, engage with our audience, and build relationships within the kratom community, especially on Reddit.
Role Overview:
The Community Manager will focus on social media engagement, community outreach, and influencer relations. A key aspect of this role is managing Reddit engagement, and fostering trust among existing and potential customers.
๐ Reddit Community Management & Outreach
- Identify and engage with active Reddit users based on their karma points and posting frequency.
- Build and maintain a list of engaged Reddit users for ongoing sample distribution and brand promotion.
- Engage in discussions by commenting on kratom related threads and providing valuable insights.
- Monitor brand conversations on Reddit, responding to both positive and negative reviews.
๐ข Social Media Engagement & Customer Support
- Monitor and respond to comments and DMs on Facebook, Instagram, Twitter, Tiktok, and YouTube.
- Engage with kratom related discussions and offer samples to potential brand advocates.
- Address customer inquiries related to kratom and product concerns.
- Track frequently asked questions and common concerns to improve communication.
- Post consistently (2-3 times per week) on all social media platforms to maintain engagement.
๐ค Influencer & Advocate Relationship Management
- Identify potential brand advocates in kratom communities.
- Build and maintain a contact list of kratom enthusiasts for ongoing sample distributions.
- Track outreach efforts and engagement results in a spreadsheet.
๐ Customer Retention & Brand Reputation Management
- Monitor online reviews and brand mentions across social platforms and forums.
- Respond to both positive and negative reviews, offering support and solutions.
- Provide free samples to dissatisfied customers to improve their experience.
๐ Keyword Research & Content Optimization
- Conduct research to identify high volume, non branded kratom related keywords.
- Use these keywords to engage with users in forum discussions and social media platforms.
- Report findings to the marketing team to inform content strategies.
Tools & Resources:
- Reddit account with Super Speciosa brand identity
- Social media platforms (Facebook, Instagram, Twitter, YouTube)
- Quora account for answering kratom related questions
- Google Sheets or Airtable for tracking outreach efforts and advocate lists
- Keyword research tools (Google Keyword Planner, Ahrefs, SEMrush)
- Social media monitoring tools (Hootsuite, Sprout Social, or similar)
Reporting & Communication:
- Weekly check-ins with the marketing team to review engagement and outreach efforts.
- Monthly reporting on sample distribution, engagement metrics, and customer feedback.
- Recommendations for adjusting outreach strategies based on performance.
Who You Are:
- A Reddit power user with a deep understanding of engagement strategies.
- Experienced in social media management and community building.
- Passionate about the kratom industry and eager to educate and engage users.
- Organized and data driven, with experience in tracking engagement metrics.
- A proactive problem solver with strong communication skills.