Marketing Manager

Job Summary: 

We’re seeking a hands-on and strategic Marketing Manager to lead the development and execution of integrated marketing initiatives that support OptiTrack’s global business growth. This role combines big-picture thinking with day-to-day execution—overseeing content creation, marketing communications, digital campaigns and brand strategy. You'll work cross-functionally and help coordinate resources and priorities to maximize impact. This is a great fit for a collaborative, adaptable marketer who enjoys both strategy and implementation in a lean, fast-moving environment.

Key Responsibilities: 

• Strategic Marketing:  Lead the internal planning, prioritization and execution of marketing initiatives to align with business objects, working closely with cross-functional teams to ensure cohesive execution across channels.
• Content & Communications:  Oversee the development of content and marketing materials for product launches, demand generation, brand positioning and sales enablement. Ensure messaging is clear, consistent and aligned across all channels and customer touchpoints.
• Digital Marketing & Campaigns:  Lead planning and execution of digital campaigns across email, social, web and paid media platforms. Analyze campaign performance and optimize for maximum impact.
• Website Management: Oversee the ongoing management and optimization of website, including refreshing content for relevance, accuracy and alignment with brand, marketing and business goals. Ensure the site supports a strong user experience and SEO best practices.
•  Social Media & Content Strategy: Develop and manage content strategies for social media and digital platforms to grow audience engagement and brand presence.
• Team Management: Lead and mentor a small team of marketing professionals, ensuring alignment with business objectives and fostering a collaborative, high-performance culture.
• Cross-Functional Collaboration: Partner with Sales, Product and Executive teams to align marketing initiatives with business priorities. Stay informed on industry trends and emerging technologies to guide innovative in marketing practices.

Skills & Experience:

·         Proven ability to develop and execute successful marketing strategies and campaigns

·         Strong leadership and team management skills

·         Excellent verbal, written and editing skills for both technical and non-technical audiences

·         Experience with marketing tools including CMS, email marketing, marketing automation platforms and analytics tools

·         Proven ability to manage multiple projects and meet deadlines

·         Data-driven with a proactive, solution-oriented mindset

·         Skilled at building cross-functional relationships

Qualifications:

·         Bachelor’s degree in Marketing, Business, Communications or related field, or additional three years of experience

·         Minimum of five years of experience in marketing, including leadership experience

·         Experience in B2B or technology-driven industry preferred

Additional Details:

·         Occasional travel required (<10%)

·         Flexibility to work evenings or weekends as required for events

·         Ability to lift up to 25 lbs and stand for extended periods at events

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included. 
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.  We are committed to remaining a drug free workplace