Vice President / Senior Manager, Social Media Lead

We are currently seeking a creative, highly skilled and strategic Social Media Lead to join our dynamic and innovative marketing team. As the Social Media Lead, you will play a pivotal role in developing and executing our social media strategy, driving brand awareness, engagement, and customer loyalty, and interacting with current and potential clients across various platforms.

Key Responsibilities:  

• Develop and implement a comprehensive social media strategy aligned with the company's overall marketing objectives and brand identity
• Lead and manage a team of social media specialists, providing guidance, mentorship, and support for successful campaign execution.
• Create engaging social media content that resonates with the target audience, maintaining a consistent brand voice and visual identity.
• Oversee the management and optimisation of social media accounts across multiple platforms, such as Facebook, Instagram, X, LinkedIn, and YouTube.
• Monitor social media trends and best practices, staying updated with industry advancements and incorporating them into the social media strategy.
• Collaborate with cross-functional teams, including marketing, creative, and PR, to ensure seamless integration of social media initiatives with broader marketing efforts.
• Develop and manage social media advertising campaigns, leveraging targeting and analytics tools to optimise performance and drive results.
• Monitor and analyse key social media metrics, providing regular reports and insights to inform decision-making and identify growth opportunities.
• Stay updated with emerging social media platforms and technologies, evaluating their potential impact and recommending innovative strategies to capitalise on new opportunities.
• Foster relationships with influencers and brand advocates, leveraging their reach to amplify the brand message and engage with the target audience.
• Maintain a strong understanding of the industry and competitive landscape, identifying opportunities to differentiate the brand and stay ahead of market trends.
• Ensure compliance with relevant laws, regulations, and industry guidelines related to social media marketing and advertising.

• Hold a bachelor’s degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus.
• Proven experience of 5+ years in managing social media strategies and campaigns, preferably in a fast-paced and dynamic environment.
• Demonstrated success in growing social media audiences and engagement, with a track record of driving measurable results.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive social media content.
• Proficiency in using social media management and analytics tools to monitor performance and extract actionable insights.
• Strong leadership skills, with the ability to inspire and motivate a team and foster a collaborative working environment.
• Exceptional project management skills, with the ability to prioritise and manage multiple initiatives simultaneously.
• Creative and innovative mindset, with the ability to think outside the box and develop unique social media strategies.
• Understanding of legal and ethical considerations related to social media marketing and advertising.

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions. 

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.